News and Analysis
UGC: A Conversation With Roee Zelcer, CEO of Humanz US
MULO (multi-location) brands and agencies have long used word-of-mouth marketing to build traffic and sales. But UGC (user-generated content) as marketing is clearly having a moment. Brands’ fans are taking to TikTok, IG, digital billboards, and streaming TV ads to promote products and places. Agencies are making bold moves to incorporate UGC in their media […]
Sneak Preview: A Chat With Steph Hadas About the New PR
Steph Hadas is a Vice President at 5WPR, one of the largest independently owned public relations firms in the U.S., and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters. The firm was founded in 2003 and has an incredible roster of clients — from major […]
Innovation Labs: LG Ad Solutions Unveils New Division for CTV Breakthroughs
LG Ad Solutions has announced the launch of Innovation Labs, a new division focused on advancing technologies in Connected TV (CTV) advertising and content personalization. Led by Chief Technology Officer Dave Rudnick, Innovation Labs will develop breakthrough innovations that deliver hyper-customized viewing experiences, connecting advertisers, content publishers, and audiences. A New Frontier in CTV Advertising […]
Commentary
3 Recession Priorities for Multi-Location Marketers
What brands, and multi-location brands in particular, cannot ignore is showing up for their customers. Even during a recession, marketers will spend to ensure that the customers searching for them find them, that they have a positive experience, and that they can easily find whatever they need to convert. This is what marketers will need to zero in on amid a possible market contraction.
GrabMaps Launches Local Mapping Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers whether Apple & Google will get rid of IP address tracking, GrabMaps launching and licensing their own local mapping technology, Walmart partnering with senior care app Avanlee Care for grocery delivery, and NTT Data launching Mobicomma in Okinawa, Japan.
The Value of Business Agility
Business agility is not just a talking point; it’s a worldview that informs all of your organization’s decisions and allows the business to continue evolving amid unpredictability.
Latest Posts
SafeGuard Privacy Partners with Third Party to Certify Customers’ Privacy Bona Fides
Now that adtech companies, data providers, brands, and publishers view a data privacy strategy as indispensable, every company in the digital media space seems to have slapped “privacy-safe” onto its website. But how can anyone tell who has really taken the necessary steps to protect consumer privacy?
How Balanced Is Your 2023 Marketing Portfolio?
As you finalize your 2023 strategy, keep in mind that you’ll need to balance your media investments like a financial portfolio — a strong position in performance marketing requires an offset in brand and demand building and vice versa.
Navigating Economic Uncertainty: Follow the Ad Spend Trends and Stay Flexible
2022 continued the (sometimes unpleasant) pattern of being an unprecedented year in many ways for the advertising industry. As a result, here are a few considerations that marketers, publishers, and agencies should pay close attention to in 2023.
Apple Launches Business Connect to Give Businesses More Control of Local Presence
Apple this week announced the launch of Business Connect, a new feature that allows businesses of all sizes to control how they appear to Apple Maps users. The move comes as consumers increasingly use maps apps to discover local businesses, whether by browsing an area or searching for a specific kind of business near them.
How Retailers Can Solve Post-Holiday Inventory Challenges
Retailers are facing what is for many an unprecedented glut of inventory. With supply chain challenges and inflation afoot, plus astronomical rates of return, retailers need to figure out how to move what’s in stock.
5 Retail Communications Platforms for Multi-Location Brands
If there is one thread that runs through nearly all the challenges retailers are facing in 2023, it’s communication. Using the right enterprise communication platforms, retail brands have an opportunity to reduce staffing woes, improve customer retention, and even minimize ongoing supply chain issues.
Retailers Navigate Post-Holidays Spending Slump
As retailers head further into the month of January—typically an overlooked month—they’re seeing shoppers returning and exchanging items at a rapid pace. They’re also struggling to clear out excess inventory before closing out the fiscal year and bracing for a tough few months ahead.
The 3 C’s at the Foundation of Successful Agencies
Here are three C’s (and no, we’re not talking about third-party cookies!) to focus on to position your agency for long-term success.
2023’s Web3 Opportunities
As we embark on a new year, we look back at 2022 as the year brands took a leap into the Web3 space, creating novel campaigns to engage with their customers in the digital space. In 2023, we expect brands to continue these efforts to create new, fun ways to improve their customer engagement through Web3 activations.
Why Ad Spend Growth Will Likely Decline in 2023
Ad spend growth is likely to decline in 2023. That’s partly due to the looming recession, but macroeconomic factors are hardly the only ones in play.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
AI Won’t Fix Advertising – It May Scale Its Chaotic Nature