News and Analysis
Multi-Family Housing: The Brand Experience Part 2
These days, MULO (multi-location) brands are not just restaurants, retailers, and service businesses. As society’s housing and work needs evolve, apartment complexes, residential property managers, and live/work landlords are also building brands. The first part of this series dealt with the unique challenges of MULO real estate brands. We also spoke to Lia Nichole Smith, […]
Physical Books Are a Hit with Digital Natives
For all the handwringing about how social media is chipping away at our mental health, digital social platforms are driving at least one type of analog media: physical books. As in the kind, where you flip actual pages by lamp light. No scrolling. No clicking. Just honest-to-God printed words on paper. And the delicious irony […]
Who Says Chickens Can’t Fly? Raising Cane’s is Soaring (BOOM)
Why did the chicken cross the road to Cancun? To meet with Raising Cane’s 3,000 team members to present the plan for the future! Raising Cane’s is a multi-billion-dollar brand with over 800 locations. Founded in 1996, the company’s sales have been on the upswing. The brand gathered its team in Mexico to present its […]
Commentary
Location-Based Marketing Association: Simon Property Group Launches Search Platform
In this episode of Location Weekly, the Location-Based Marketing Association covers Readyland’s Alexa-enabled books letting kids talk to characters, Peru’s Oechsle dressing mannequins in theaters with their clothes, Simon Property Group launching a search platform for shoppers, Geobroadcast responding to broadcast association complaints, and updated stats on the performance of the SocialShelf platform.
Review Extortion Reveals Strengths and Weaknesses of Local Ecosystem
The impact of review fraud and extortion has been devastating for restaurant owners and managers, who are fully aware that they live and die by reviews.
How to Use Relevant Customer Data to Drive Personalized Experiences
Artificial intelligence and machine learning have made the connection of data sources possible so brands can execute practical personalized CX approaches.
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Consumers Value Both Privacy and Personalization
Marketing publications often discuss data privacy and personalization as if they are in tension. In reality, consumers want both.
How to Fix Costly Subpar Data at the Source
As marketers increasingly rely on their own first-party data, the elephant in the room needs to be addressed: subpar data will yield subpar outcomes. In fact, according to Gartner, data of poor quality costs organizations an average of $12.9 million every year.
These Retailers Are Turning E-Commerce Websites into Media Networks
As retailers look for new sources of revenue, many are ramping up the ad selling sides of their businesses and expanding their partner programs to include more self-serve functions.
Yext’s Foray into Conversational AI for Enterprises
Move over, Google. Yext has launched an AI-powered chatbot in closed beta. Known as Yext Chat, it lets enterprises integrate a white-labeled chat function on their web properties. This can be for a variety of customer service use cases.
Goodbye, Wild West. Hello, New Data Strategy
While many brands see the new data paradigm as something to rally against or covertly manipulate, most see the inherent opportunities — opportunities that can create greater customer loyalty and, importantly, higher long-term revenue. Here’s how marketers are adapting their data strategies to the new frontier.
The Most Common Multi-Location Marketing Challenges and How to Overcome Them
To make your life as a multi-channel marketer just a little bit easier, let’s talk about four of the most common multi-location marketing challenges—and how to overcome them.
Brands Seek to Communicate Beyond Basic Product Labels
Many consumers today don’t just want to know the basics of what a product entails. They want to know how it was made and whether it aligns with their values. Product labels are evolving to meet the demand.
Pinterest Leads the Charge on Shoppability
Even as Instagram pulls back on live shopping, another social platform is diving in further: Pinterest. The company has slowly leaned into shoppability over the past few years with more transactional features for direct commerce. Those moves include a “Shop” tab where products within videos and pins are shoppable. And on the merchant-facing end, Pinterest […]
Report: Consumers Seek New Channels to Access Online Reviews
According to a new consumer survey conducted by the reputation management company Chatmeter, 39% of people say they like the idea of using technology like ChatGPT for review information, and more than 30% like the idea of reading customer reviews in the metaverse.
5 Visual Chatbot Builders for Brands
Beyond the implications for content generation and SEO, ChatGPT has the potential to revolutionize customer service. When it’s used to power conversational interfaces, generative AI can make chabots come to life.
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