5 Visual Chatbot Builders for Brands
ChatGPT and other generative AI technologies are poised to change the digital customer experience as we know it — just not in the ways you may think. What about a visual chatbot ?
Beyond the implications for content generation and SEO, ChatGPT has the potential to revolutionize customer service. When it’s used to power conversational interfaces, generative AI can make chabots come to life.
While chatbots have been around for years, ChatGPT and similar generative AI platforms are generating more sophisticated conversational responses than consumers are used to seeing. The changes are expected to accelerate the use of conversational interfaces and chatbots within customer experience.
Researchers at Gartner predict chatbots will become a “primary customer service channel” for a quarter of all organizations by 2027. In order to turn that prediction into a reality, brands will need to quickly step up their investment in chatbot technology.
The easiest way to do that is with visual chatbot builders.
Visual chatbot builders offer a way to create chatbots without bringing on outside development teams. Instead, in-house sales, customer service, and marketing departments can create their own conversational flows and design website chatbots that integrate into their websites and preferred messenger platforms. Most visual chatbot builders include a library of pre-built templates and pre-programmed conversational elements, which teams can customize to meet their needs.
Here are five visual chatbot builders that brands can use to quickly build and deploy custom chatbots with no coding required.
5 Visual Chatbot Builders for Brand Marketers
CustomGPT gives brands a way to build their own chatbots based on custom AI models that have been trained on their content. These chatbots can automate repetitive tasks and provide quick responses to customer inquiries, which frees up human agents to focus on more important tasks. The company promises “no more weird chatbot experiences,” and says customers can ask what they want and get clear answers through natural conversations. Responses are customized with a brand’s unique tone and expertise. CustomGPT is powered by OpenAI, the creator of ChatGPT. A Basic pricing plan starts at $49 per month.
ChatBot says its visual builder is the fastest way to create a custom AI chatbot without coding. Users create Stories, which are essentially flows that get dragged and dropped into place using ChatBot’s web-based interface. Each Story flows from a start point, or a query, to a custom bot response. Individual start points can have multiple responses depending on where the conversation flows. Companies are able to mix actions and interactions as a way to engage users through their bots, they can apply filters to match bot replies within the context of a conversation. ChatBot even offers a way to split users into different flows using A/B tests in real-time. Using Attributes, companies can gather customer data to personalize chatbot conversations. The contact information that’s collected during these conversations is saved, and it can be reused in subsequent marketing activities.
3. IBM Watson Assistant
Watson Assistant’s visual chatbot builder can be used to create custom chatbots with reusable components. Pre-built templates and integrations give companies a way to automate the customer experience through agile workflows, with no coding skills required. Chatbots can be set up to take customers through processes with guided prompts or automate certain tasks within a chat interface, like providing customers with account balances when they ask or assisting them in paying bills through an online portal. Companies also have the option to integrate their chatbots into external platforms and connect their chatbots to existing live agent tools, to route customers to the right people in real-time.
Intercom offers a code-free way for sales, marketing, and support teams to create custom chatbots. Intercom’s chatbots can carry out tasks specific to a company’s needs and triage customer requests. The result is a fairly robust bot that guides online visitors through basic workflows and sends qualified leads to human sales teams who can actually close the deal. Intercom’s bots use advanced targeting and enrichment, and the company says they only engage leads who are likely to convert. Organizations can extend the usefulness of Intercom chatbots by connecting their bots to existing tech stacks.
SendPulse is a multi-channel marketing automation platform with a built-in chatbot creator. SendPulse’s chatbots are different from others on this list, in that they’re primarily designed to create auto-reply flows for Instagram, WhatsApp, Facebook Messenger, and Telegram. Users can write and fine-tune their chatbot flows for each messenger, and create multi-channel subscription widgets to boost conversions. Auto-reply flows can easily handle tasks like educating customers about products or scheduling one-on-one consultations. SendPulse’s technology is capable of identifying more complex customer queries, or issues with higher priority, and routing those to human agents when necessary.