News and Analysis
Who Won the “Near Me Scavenger Hunt?” (and What it Revealed)
During the lunch break at Street Fight LIVE, our guests hit the virtual streets to put themselves in their customers’ minds (and small screens) and find targeted businesses “near me”. The scavenger hunt, which LT sponsored, worked like this: We gave everyone five categories of products and services and instructed them to use their phones […]
Selling into MULO Big Brand Stores: One Founder’s Story
Every inventor, entrepreneur, or manufacturer can’t get a big deal on Shark Tank. Scaling up via online selling can be exhausting and highly competitive, especially when an inventor/manufacturer is up against hundreds of similar brands. Many food and product entrepreneurs dream of having their products sold by MULO (multi-location) big brand stores. We recently sat […]
StreetFight Live: All Content Creators are Not Created Equal!
Next in our series about the highlights of Street Fight LIVE is an overview of the UGC (User Generated Content) panel. Moderator Steph Hadas of 5WPR spoke before the session about the definition of public relations today and touched on how the lines have blurred between earned and paid media. MULO (multi-location) brands have discovered […]
Commentary
3 Challenges for Retail Media Networks
Retail media is not without its challenges. Retailers need to determine how to curate advertising partners, avoid spoiling the shopping experience, and navigate the retail media tech stack.
TikTok Raises its Local Game
TikTok continues to feel around and test features as it establishes itself as a social media powerhouse. It’s much earlier in that journey than incumbents like Instagram and Twitter, so we continue to see rapid-fire feature launches and trials. And like the above players, some of these are local in nature.
The Best Marketing Tactics Can’t Be Measured
If some marketing tactics are more measurable than others and you place all the emphasis on readily available metrics, you are just going to turn your marketing program into a click machine.
Latest Posts
Mother’s Day: A $32B Holiday and How to Prepare
Mother’s Day falls on May 14th this year, and shoppers will spend upwards of $30B on flowers, gifts, cards, and meals. Spending has been increasing on this holiday, and retailers and restaurants can still take steps now and afterward to optimize the shopper experience and boost sales volume. Both in-store and online, multi-location brands must […]
Bombora Report: OOH Spending Surged in Q1
During flush times, brand marketers spend generously on advertising, and their agency partners have the luxury of asking themselves how to do more (ads) with more (money). With all the layoffs in the tech and entertainment industries these past few months, how to do more with less becomes the main question. Bombora seeks to provide answers, […]
Vivvix Chief: Predictable Linear Ad Mechanisms in Decline
In the crowded advertising intelligence space, there’s a few ways for a startup to gain attention. One way is by introducing new technology, or utilizing AI in a way that impresses jaded brand marketers and agency leads. Other popular approaches are to build relationships with key decision-makers or bring on experienced leadership who can lend […]
Ampersand Launches ‘Sports Viewer Audience Segments,’ Helping Brands and Agencies
Live sports programming accounts for more than one-third of all television viewing by U.S. adults, but without access to detailed audience demographics, agencies and multi-location brands tasked with developing targeted ad creatives are largely flying blind. A new capability from the audience-first TV advertising sales company Ampersand has the potential to change that. Just […]
Celebrities Who Help Turn Multi-Location Food Brands Into Stars
Celebrities, including actors and athletes, have long invested in businesses that will help guarantee them a nest egg after their fame has waned. Many now even have their own investment firms. Some, like Mark Wahlberg and Michael Jordan, developed branded concepts, while others invested in multi-location brand franchises. Among the multi-location food brands with celebrity investors […]
The C-Store of the Future: Beyond Gas & Gum
Although the industry has consolidated in recent years, close to 150K convenience stores (C-store) exist in the U.S. We may take them for granted, but they are a staple of modern life. The C-store is a solution whether we need pain relief, diapers at 2 AM, or a much-needed rest stop and re-fuel (physically or […]
Rootstrap Co-Founder on AI Regulation
First of all, Anthony Figueroa wants everyone to know he is a big believer in the power and potential of AI. As co-founder and CTO of outcome-driven software development company Rootstrap, he is both amazed and afraid of AI’s potential based on what he has seen so far. “I think the biggest danger is that […]
The Next Big Change for Brands: Digital Trust
Data privacy and consumer trust are key priorities for multi-location brands, users, and the U.S. government. On January 1, the California Privacy Rights Act was put into effect, a solid sign that federal privacy laws may be in the near future in the U.S. In fact, a recent McKinsey report explored the topic of “Digital […]
Gun Hill Brewery Refocuses on Hyper-Local Marketing
If you’re lucky enough to score tickets to “Hamilton” on Broadway, you can also enjoy a brew called “Rise Up Rye,” made for the show by Gun Hill Brewing Co. in The Bronx. Since 2016, the beer has been available as part of the Broadway Brews project and the company sets the definition of hyper-local […]
Aspex Turns to Vistar Media for DOOH Campaign
When Aspex Eyewear Group decided to begin advertising again after many months dormant, executives decided to add digital out-of-home or DOOH to their media mix to support a campaign that launched in February. “When we decided to come back and reactivate our marketing and advertising efforts, it was great to see how far digital had […]
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