News and Analysis
Sneak Preview: A Chat With Nick Dan-Bergman About Experiences
Nick Dan-Bergman is VP, Marketing & Insights at LaneTerralever (LT) and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters. This one-day summit will be an amazing interactive experience (in the tradition of Street Fight gatherings in years past). So, we picked Nick to feature this week because his […]
The C in C-Stores Also Means Consolidation
C-stores (convenience stores) are huge within the MULO (multi-location) ecosystem. They include mega roadside complexes that have showers, EV chargers, food options, and (of course) restrooms. The size of these C-stores has expanded, and the brands now have bragging rights as they offer new services and bigger footprints. Check out this recent article. Corner delis […]
Do Consumers Still Care About Amazon Prime Day?
The short answer is “yes.” And so do other retailers, who either take the Amazon Prime Day concept and make it their own or jump into the deal competition with brand-centric specials and massive ad spends Megan Thee Stallion is clearly into Amazon Prime Day. She’s this year’s spokesperson, hyping all the deals that will […]
Commentary
SPYR Technologies acquires GeoTraq from JanOne
In this episode of Location Weekly, the Location-Based Marketing Association covers Apiip expanding IP to Location API services to verify 1M+ requests, SPYR Technologies acquiring GeoTraq from JanOne, Google StreetView getting even better with a new camera, and Pacsun linking its physical and virtual metaverse stores.
Where Are the Local Startups?
Google was founded in 1998; Google Maps launched in 2005. Though the company has been at the bleeding edge of technological development ever since, still those dates are telling. In internet time, Google is a senior citizen, and it stands to reason that it must eventually let the new generation have a say. Where are the startups who will unveil for us a new paradigm for local?
Why Everyone is Talking About First-Party Data and What You Need to Know
Many brands are successfully deploying interactive experiences across channels, driving immediate ROI as well as lifetime value. The improvement to lifetime value doesn’t just happen, though. There is another challenge that brands must address — which is now that they’ve captured the data, what are they going to do with it?
Latest Posts
SafeGuard Privacy Partners with Third Party to Certify Customers’ Privacy Bona Fides
Now that adtech companies, data providers, brands, and publishers view a data privacy strategy as indispensable, every company in the digital media space seems to have slapped “privacy-safe” onto its website. But how can anyone tell who has really taken the necessary steps to protect consumer privacy?
Apple Launches Business Connect to Give Businesses More Control of Local Presence
Apple this week announced the launch of Business Connect, a new feature that allows businesses of all sizes to control how they appear to Apple Maps users. The move comes as consumers increasingly use maps apps to discover local businesses, whether by browsing an area or searching for a specific kind of business near them.
5 Retail Communications Platforms for Multi-Location Brands
If there is one thread that runs through nearly all the challenges retailers are facing in 2023, it’s communication. Using the right enterprise communication platforms, retail brands have an opportunity to reduce staffing woes, improve customer retention, and even minimize ongoing supply chain issues.
2023’s Web3 Opportunities
As we embark on a new year, we look back at 2022 as the year brands took a leap into the Web3 space, creating novel campaigns to engage with their customers in the digital space. In 2023, we expect brands to continue these efforts to create new, fun ways to improve their customer engagement through Web3 activations.
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