News and Analysis
6 Ways Merchants Can Prepare For the Rise in Voice Search
Forty-two percent of U.S. consumers already say they’ve used voice assistants in the last three months, and industry forecasters are predicting that 20% of all user interactions with smartphones will take place through these assistants within the next three years. Here are six ways that local businesses can start preparing.
Street Fight Daily: Retailers Emphasize Mobile Web Over Apps, Verizon and Yahoo Close Revised Deal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Mobile Web is Quietly Killing Off Retail Apps… Why Verizon Decided to Still Buy Yahoo After Big Data Breaches… ‘More Options and Misunderstandings’: Media Buying on Snapchat Confuses Advertisers…
Latest Posts
Hyperlocal Post-Mortem: Lessons Learned From InJersey
When we made the decision this week to shutter InJersey.com — a network of hyperlocal sites across the garden state that I helped build, nurture, and raise like a child -—my biggest fear was that the effort would be branded a failure. In the age of Twitter, I was braced for the #epicfail hashtag. It came instead via Slate, in the form of a Jack Shafer missive…
Yelp: Going Mobile
Yelp is wisely leveraging one of its major strengths–its mobile popularity–to get up in Groupon’s grill. Yelp users regularly use its mobile features to decide where to eat, drink and shop when they’re out and about. Now they get instant info on nearby Yelp Deals as well, which should help boost sales and give the company more leverage with its local vendors…
Street Fight Daily: 07.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
It is still not too late for Groupon to get back on track and succeed in China if they can implement the right strategies with focus and speed, writes Helen Wang. Someone has to change the game. (Forbes)…
Ever wonder what Groupon’s all-time, best-selling promotion was? Research conducted by data scientist Paul Butler reveals just that. (Huffington Post)…
The ‘Wishes and Dreams’ of Hyperlocal News Consumers
The data explosion offers plentiful opportunities to develop new news. But to blend that data into a compelling content cocktail, hyperlocals have to be continually innovative, and that’s not happening. Social networking is a big part of the new news, but it is nowhere near connecting to the user’s meaningful preferences…
Case Study: Santa Fe Sports Shop Scores Big With Groupon
When Santa Fe Mountain Sports owner Dan McCarthy first got a call from Groupon, he wasn’t sure what to expect. Despite some initial trepidation, McCarthy was able to craft a deal that cost him very little and was purchased almost exclusively by new customers. All things considered, he says Groupon deals are the cheapest way he’s found to get new people through the front door at his shop.
Inside National Public Radio’s Play for Local Online
I’ve been writing about large media brands and their hyperlocal efforts for the past few weeks, looking at Gannett, Tribune and PBS for example. Balancing things out with another not-exactly-for-profit property, I recently asked NPR’s digital services GM, Robert Kempf, to talk about his organization’s forays into hyperlocal…
Street Fight Daily: 06.29.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
A few months after being named COO of the Huffington Post Media Group, Jon Brod’s responsibilities are being narrowed to focus on running AOL’s Patch network of hyperlocal sites. Brod co-founded Patch with Tim Armstrong and was CEO when it was acquired in 2009. (Paid Content)…
Location-based service advertising will grow to over one-third of all mobile advertising in four years. By 2015, location-based advertising will be $6.2 billion, according to Pyramid Research. (MediaPost)…
Making Deals More Relevant
In considering the future of daily deals and group buying, one theme that keeps coming up is the idea that increasingly sophisticated targeting (and thus relevance) will, over time, make the deals proposition better for both merchants and consumers. As with traditional advertising, the better targeted a deal is for a consumer’s preferences and geo-location, the better value the promotion is for the merchant who runs it…
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