Street Fight Daily: 07.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
It is still not too late for Groupon to get back on track and succeed in China if they can implement the right strategies with focus and speed, writes Helen Wang. Someone has to change the game. (Forbes)
Ever wonder what Groupon’s all-time, best-selling promotion was? Research conducted by data scientist Paul Butler reveals just that. (Huffington Post)
“The idea of ‘checking in’ has resonated with a generation of users,” says Josh Williams, CEO of Gowalla, “but at the same time it’s one-dimensional and is going to evolve a lot over the next year.” (Fast Company)
Gannett’s InJersey hyperlocal news sites were built on the idea that about half of the sites’ content would come from Gannett staffers and half would come from local community members. That didn’t happen, though; there were not enough community contributions or enough Gannett staffers to keep the sites going. (Poynter)
“Check-ins are dead – it’s hard for the consumers,” said Harriet Williams, digital marketing manager at Debenhams. She said location is one of the unique services that mobile has to offer, but she emphasized the importance of getting customers to opt-in to avoid being intrusive. (Newsline)
Google has recently developed hyperlocal search ads that tell mobile users their exact distance from an advertiser. So auto dealers can provide an offer to a consumer who is driving around looking for a vehicle on a Saturday. (eMarketer)