News and Analysis
Street Fight Daily: Retailers Sign Up for Texting Via Android, Dash Turns Cars into Data Troves
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants Businesses to Text with Android Messaging Service… Dash Aims to Turn Driving Machines into Data-Driven Machines… How Retailers Can Best Position Themselves to Thrive in an Age of Disruption…
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Turnover Hits Examiner.com Brass
Lots of movement of the executive kind at Examiner.com this summer. Some of what we’ve noticed in just the past weeks: Rick Blair, the company’s CEO, is gone after essentially coming out of retirement to help get the company rolling along a path toward gigantic traffic numbers. You can find him near the beach in North Carolina growing his interest in social investing more than content farms…
Patch-HuffPo Wants Hyperlocal Traffic? Here’s How
Last week I talked to a number of people about Aol’s Patch network and pointed readers to one Patch in particular that ostensibly seemed to be going for (human) form over (hyperlocal) function. It was a little unfair to single them out perhaps, especially with plenty of other examples of click-baiting to highlight, but I’m guessing I wittingly provided them just what they wanted by sort of calling them out: more pageviews, more clicks, more buzz…
Local News + Google Maps + Social Media = TapIn
Location-based photojournalism platform Tackable has partnered with The California Newspapers Partnership to create an iPad app called TapIn, which allows users to view layered information (including news stories, coupons, business listings, services, and events — as well as user-generated images and video) on top of a location-aware map…
Street Fight Daily: 07.13.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Zaarly, which just launched an app for Android, connects buyers and sellers in a localized market place, reverse Craigslist-style, by allowing users to post what they’re looking for (beer, a massage, or an iPad), how much they’re willing to pay for said good or service, and how soon they need it. (TechCrunch)…
AT&T Interactive has announced the formal launch of in-app local ads on its mobile ad network. The rollout will allow developers to target ads based on a user’s location and potentially earn more revenue from higher ad rates. (MediaPost)…
Street Fight Daily: 07.12.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare hopes to ease its revenue problem with a series of pacts to remarket daily coupon deals from LivingSocial, Gilt Groupe and AT&T Inc. to its 10 million users. A similar deal with Groupon is also said to be in the works. (WSJ)…
Groupon made updates to its terms of service and privacy statement last weekend to reflect new ways the company collects and shares user data. Now if users opt to share their location data through Groupon Now, the company will track user location and be able to share it with several sources. (ReadWriteWeb)…
Why Niches Are Becoming More Important for Deals
In the month since Groupon’s S-1 filing, there has been a lot of criticism directed at the nascent daily deals industry. Some say that the deals model is unsustainable, while others claim that running a deal can cripple a small business. But before jumping on that bandwagon, it’s important to remember that online deals are still in their infancy…
Street Fight Daily: 07.11.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
LivingSocial, the number two player after Groupon in the booming daily deals market, has selected three Wall Street banks to underwrite its initial public offering. Bank of America’s Merrill Lynch division, Deutsche Bank and J.P. Morgan Chase will lead the IPO, which is expected to raise $1 billion. (PaidContent)…
More than 10,000 developers behind some of the hottest apps on the iPhone, iPod Touch and AndroidOS-based smartphones are using Foursquare’s application programming interface to tap into its location and places database, the company says. (Mashable)…
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