Street Fight Daily: Retailers Sign Up for Texting Via Android, Dash Turns Cars into Data Troves

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Google Wants Businesses to Text with Android Messaging Service (Recode)
Google has announced a new platform to provide businesses an upgraded alternative to traditional SMS texting, allowing them to brand text messages, alerts and other communications, in addition to giving them access to features not available through SMS, such as group texting, high-resolution photos, and read receipts.

Case Study: Bonobos Integrates In-Store Tech for Seamless Shopping Experience (Street Fight)
In many ways, Bonobos has become a model for e-commerce startups. Although the New York City-based company started out as an online-only men’s retailer in 2007, it has since expanded its physical presence with real world stores spread across the U.S.

Dash Aims to Turn Driving Machines into Data-Driven Machines (AdExchanger)
Dash gathers and/or licenses four primary types of data, around 100 million data points across 150 countries generated by a user group of nearly 400,000 people driving almost 30,000 different makes, models and years of cars.

Raise Report: New Funding for ReplyYes, Voysis, Bolstra (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for NewsWhip, uShip, Sun Basket, and TVSquared.

How Retailers Can Best Position Themselves to Thrive in an Age of Disruption (Forrester)
Martin Gill: As a retail digital business executive, it’s time to rethink your omnichannel customer experience to get ahead of the game. The physical and digital worlds are converging and with it so are your channels. Retail is at the epicentre of disruption.

More Restaurant Owners Worldwide Roll Out Loyalty Programs (eMarketer)
One initiative that’s experiencing lots of innovation is the restaurant loyalty program, where a combination of changing consumer perceptions and new restaurant-focused IT efforts are helping more restaurant marketers warm to the idea. But such programs get mixed reviews from diners. 

Inside Facebook’s Recent Product Pitch to Publishers (Digiday)
Video was a major topic of conversation at last Friday’s event. Other sections were devoted to issues surrounding traditional publishing and Instant Articles as well as local news.

Only Entrepreneurs Will Save Journalism (Medium)
Howard Owens: We don’t have a journalism problem. We don’t have an audience problem. We have a technology problem. We have a business model problem. That’s where investment money needs to flow. The more ideas funded, the more ventures backed, the better chance one or two successful business models emerge.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]