News and Analysis
How Turning Loyalty Campaigns Into a Data Play Transformed Empyr
Coaxing more customers to walk in and shop is what every merchant wants out of a loyalty program, but it is not always clear how effective these campaigns are. That’s why attribution — knowing for sure that new business resulted from an SMB’s marketing efforts — is such a holy grail in local.
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Street Fight Daily: 07.21.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Inc’s rapid growth has attracted rivals and regulators, a twin threat to the largest online daily deal company as it gets ready for an initial public offering. (Reuters)…
A former LivingSocial sales guy says the industry is setting itself up for an “implosion and a major shakeout.” (Business Insider)…
As Mobile Takes Off, Hyperlocal Evolves
As smartphone usage increases in the U.S, mobile is finally making the transition from perennial “future star” to emerging powerhouse. Street Fight checked-in at IAB’s Mobile Marketplace conference earlier this week to find out more about how hyperlocal will fit into the mobile equation. A lot of stats were thrown around to demonstrate mobiles massive growth but here are a few that stood out…
Arlington Hyperlocal Picks Its Own Patch, Turns a Profit
Scott Brodbeck, the editor of hyperlocal ARLnow.com (Arlington, Va.), which is part of the “authentically local” movement, claims he has a steady thrum of profitable traffic, and an empathy-bordering-on-sympathy for his competition (read: Patch). I thought it would be worthwhile to dig into this apparent and positive anomaly…
Should Hyperlocals Incorporate Content From Local Merchants?
Today’s local merchant is learning to build a more contextual, social relationship with their customer base through social media, and it’s making the simple banner ad less effective. Simply put: business is integral to engaging the community because they have the commercial incentive to create content that builds their brand equity, directly or indirectly…
Street Fight Daily: 07.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
When reporters are in the field with their smartphones and they have a story to tell where both photo and location are vital, a stream of Flickr photos imported into a Google Map will do the trick. (10,000 Words)…
When it comes to national distribution, the majority of daily deals sites are in less than 10 big markets. Just under 20 percent of daily deals players are in a single market, while 69 percent of sites are in between 2 and 9 markets, (TechCrunch)…
Street Fight Daily: 07.19.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
American Express is showing it’s got designs on being a big player in the deals space. The company is unveiling a partnership with Facebook and the introduction of a new social platform called “Link, Like, Love,” that will bring American Express deals to Facebook users through their social graph. (GigaOm)…
Geolocation platform Geoloqi, which uses persistent location tracking to trigger notifications tied to real-world places, has received a $350,000 investment from multiple backers. The company is building a means of integration with location based social networks like Foursquare that goes beyond what they offer today. (ReadWriteWeb)…
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Why TV Remains the Heartbeat of Local Connection