News and Analysis
Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO
A long-brewing change is transforming the way local business listings get used, says SweetIQ’s Mohannad El-Barachi. In a recent interview with he tells Street Fight that the integration of more features, such as chat or connections to social media, opens up new ways for businesses to bring in customers.
Street Fight Daily: Viber Launches In-App Shopping, Small-Ball Retailers and Google Shopping
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Chat App Viber to Launch In-app Shopping with Brands Including Macy’s… 7 Ways Small Retailers Can Compete with Retail Giants Using Google Shopping… SocialRank Realtime Helps Marketers Get More Proactive on Social Media…
A New Era for Street Fight
After nearly six years as a bootstrapped independent business, Street Fight has been acquired by Brandify — and we couldn’t be more excited. The pairing will provide resources to significantly expand Street Fight’s content, events, and research, and will allow us to launch new offerings to create greater value for the industry.
Latest Posts
Hyperlocal Is Only as Good as Its Talent
Ted Mann made a lot of smart points in his recent post on the lessons he learned from two years running InJersey, a network of 17 hyper-local blogs across the Garden State. There was one big, simple and very important takeaway: In a small town, having a single, passionate voice who is prolific and visible in the community can make the difference between flourishing and folding…
Street Fight Daily: 07.08.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Is Groupon’s idiosyncratic CEO, Andrew Mason — an accordion-playing, ever paranoid prankster — ready to move his company forward and fight off a horde of copycats? (Vanity Fair)…
Newspaper sites like Boston.com have begun to integrate SeeClickFix, a hyperlocal civic action plug-in that allows users to click on a map, report issues in their neighborhoods, and comment on reports made by others. (Poynter)…
‘Social Journalism’: News You Can Take to the Bottom Line
The LJ World in Lawrence, Kan., has been a fount of innovation in digital journalism — especially in how to build and foster more and deeper community connections. Jane Stevens, the site’s director of media strategies, is herself a nonstop innovator. In 2010, she and her team launched LJ World’s WellCommons, a highly interactive site where “community and journalism work together to create a healthier Lawrence and Douglas County”…
Street Fight Daily: 07.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Groupon’s S-1 filing for an IPO last month certainly got a lot of negative ink. Rattled by the intense media and analyst reaction to the filing, sources said the Chicago-based company commissioned a poll of its consumers and merchants to gauge the impact. (AllThingsD)…
Two weeks ago, Foursquare announced that there were over 10,000,000 people using the service. Now the company has announced that it has over half a million merchants signed up as well. (Foursquare Blog)…
Boston.com Experiments in the Deals Space
In late May, Boston.com launched Boston Deals, becoming the latest in a long line of online publishers venturing into the white-hot daily deals space. Street Fight caught up with Boston.com’s executive director of digital advertising, Mike Wallace, to talk about how publishers can build their brands through ecommerce, and the implications of these kinds of projects for the future of digital advertising…
Street Fight Daily: 07.06.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…
Gilt City, the local daily deals counterpart of high-end flash sales site Gilt, has established a private loyalty rewards program using Facebook Groups. (Mashable)…
Foursquare released a new feature yesterday: Notifications. Unlike the push notifications for check-ins you’re used to seeing on the Foursquare mobile apps, these new Notifications focus on other activities on Foursquare “beyond the check-in.” (TechCrunch)…
Case Study: Realtor Finds Value in Patch Ads
David Nelson is a real estate agent who knows value when he sees it. Since Nelson started placing ads and blogging on the Lakeville Patch, he’s seen an uptick in interest from people looking to buy and sell their homes in his area. Given the targeted audience that reads Patch — and the exposure that the neighborhood site provides — he views the associated marketing costs as a wise investment…
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