News and Analysis
Street Fight Daily: Waymo’s Suit Against Uber Goes to Trial, Gen Z’s Tech Prowess Disrupts Branding
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waymo’s Lawsuit Against Uber is Going to Trial, Judge Rules… New Study Reveals How the Tech-Centric Expectations of Brand Z ‘Are Reshaping Brand Experiences’… Vice Balances Brand Safety with Editorial Autonomy…
Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers
Building a rapport with customers at the local level can be a challenge for product makers who do not have their own stores. It can be an even more elaborate task for a brand whose products have long lifecycles. That makes it all the more important to ensure digital marketing is cognizant of its customers’ needs, says transformation VP Ajay Kapoor.
Street Fight Daily: Google Adds Local Event Discovery to Search, Snap’s Earnings Disappoint
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Will Now Help You Find Nearby Events… Snap’s $2.2 Billion Loss Caps Bumpy First Months as Public Company… Microsoft Releases New Custom AI Services for Businesses…
Latest Posts
How to Run Hyperlocals that Make Money — An Email Mini-Debate
Recently the good folks at the American Press Institute asked if I’d help lead a discussion about “Strategies for Sustainable Hyperlocal Business Models.” So I did what I do best: ask other folks what they think. Here are some thoughts on the matter from Rick Blair, ex-CEO of Examiner.com, GoLocal24 co-founder Josh Fenton, Scot Brodbeck from ARL Now, Street Fight columnist Tom Grubisich and Street Fight CEO Laura Rich…
Street Fight Daily: 11.30.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp’s IPO May End Up Yelping (CNN/Money)…
The Big Merchant Survey (Daily Deal Media)…
On Zaarly, You Can (Usually) Get What You Want (Entrepreneur)…
Facebook’s Privacy Settlement Is a Warning for Hyperlocals
The Federal Trade Commission deal with Mark Zuckerberg’s social network sends a strong warning to hyperlocal news publishers, location-based services, and other sites that they must be completely transparent on how they use personal information of their users…
Foursquare Partners With Scoutmob to Syndicate Offers
This morning, deals site ScoutMob and location-based social network Foursquare have announced a partnership that will see the Atlanta-based company’s local deals distributed across Foursquare’s platform. 500 deals from Scoutmob’s thirteen markets will join offers from a handful of other sites like Groupon, Living Social, and Gilt City that are already on Foursquare…
Building Business Models Based on Local Influence
When local influencers are identified and curated, businesses can concentrate offers on these people to maximize local reach. Courting local influencers will have a larger impact for local business simply because the influencers’ networks and their target customer base are the same.
Case Study: At Choice Hotels, a Check-In Consolidator is Key
For nearly a year, Choice Hotels has been running a special offer that rewards members of its Choice Privileges program with 50 extra points each time they check-in on Foursquare, Facebook, or Gowalla at more than 1,500 participating properties. By partnering with Topguest, Choice has been able to use LBS to build customer engagement without worrying about managing the infrastructure that a large-scale program requires…
Street Fight Daily: 11.29.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
LocalVox Launches Full-Service Marketing Solution To Help Local Merchants Target Their Customers (TechCrunch)…
Groupon Stock Now Half Off (AllThingsD)…
How Groupon and Livingsocial Impact Businesses and Users (Washingtonian)…
Loku CEO: Leveraging Data to Make Sense of Hyperlocal Search
In 2010, private equity manager-turned-entrepreneur Dan Street launched a two-year quest to create a search engine capable of synthesizing and analyzing the vast landscape of hyperlocal information. The result was Loku, a hyperlocal information hub that draws on big data tools to make sense of local search through dynamic analysis and a clean presentation of hyperlocal content…
The Legal Battle Brewing Over LBS and Privacy
Anxiety is rising over the use of location-based services as tools for advertising to consumers. Surveys suggest that consumers see value in LBS, but they are concerned about their privacy. This means LBS providers must walk a tightrope in providing both privacy options and value to consumers…
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