A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
LocalVox Launches Full-Service Marketing Solution To Help Local Merchants Target Their Customers (TechCrunch)
NearSay is now calling itself LocalVox Media, and its contextual newswire service has become a feature of the platform. As a part of this rebranding, the startup is launching LocalVox 2.0, with which it is hoping to become a full, multichannel marketing tool for local businesses and publishers.
Groupon Stock Now Half Off (AllThingsD)
Groupon’s shares closed down nine percent yesterday, settling at $15.24 after bouncing off a new low of $14.85. That’s less than half the $31.14 that some investors paid at the stock’s high point, just after it went public in early November. The drop puts the company’s market valuation below $10 billion.
How Groupon and Livingsocial Impact Businesses and Users (Washingtonian)
Daily deals sites are creating a new generation of coupon users. Retailers are banking on luring people in the door—with the expectation that they’ll come back for more. In a sea of plenty, consumer loyalties are being tested, and their decisions — where to eat, get a haircut, or sweat — are being driven by who has the best deal.
Coming Soon to a Coffee Shop Near You: NFC-Powered Foursquare Check-ins (ReadWriteWeb)
If you think whipping out your phone, searching for a venue and then tapping the “Check In” button on Foursquare is a tiresome waste of several seconds, you’re in luck. Like so many other things in life, the Foursquare check-in promises to be simplified by NFC technology, allowing us to simply wave our phones to automatically check into a venue.
Cornell Study Shows that Niche Daily Deals Generate New Customers (Daily Deal Media)
Data from the study focuses on consumers’ response daily deals, and spans two types of daily deal sites: generic sites such as Groupon and Living Social, and restaurant-focused sites such as OpenTable, Spotlight, Restaurant.com and Savored.