News and Analysis
TownNews’s ‘iQ Engage’ Sorts Through Signals to Help Publishers Keep Users Reading
TownNews.com has come up with a way for local publishers to cut their bounce rates — and the happy result is longer sessions and more click-throughs to advertising messages. That means more monetization for publishers and, ultimately, more users-turned-into-consumers buying products and services.
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Case Study: Non-Profit Uses Foursquare For Fundraising
At BART stations in the Bay Area in 2010, commuters were encouraged to check-in on Foursquare to posters placed by Earthjustice, a non-profit focused on environmental awareness, as part of an effort to gain traction in the tech community. They hit 6,000 in just a few months’ time and earned media as well, in the New York Times, Mashable and elsewhere. Senior marketing manager Ray Wan discusses the organization’s strategy.
Street Fight Daily: 11.08.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Daily-Deal Sites Face Problems Ahead, Report Says (Wall Street Journal)
Forrester Research e-commerce analyst Sucharita Mulpuru says in report that the deal sites face challenges that threaten to slow down, if not end their businesses…
Starbucks Taps China’s Foursquare for Holiday Check-in Campaign (Ad Age)
While Foursquare slowly experiments with near-field communication technologies here in the U.S., one of its Chinese lookalikes is rolling out a massive NFC-powered campaign in Eastern China…
Tuning into Consumers’ Digital Signals
At the Street Fight Summit in October, sponsor GeoIQ unveiled a report it co-sponsored, Tuning into Consumers’ Digital Signals, which was prepared by Dr. Phil Hendrix, director of immr and GigaOm Pro analyst. An introduction follows, including a link to the full 27-page PDF at the bottom of this post.
Drawing the Line on Advertorial Content for Hyperlocals
One way to boost revenue for a hyperlocal news site may be to supplement editorial content with paid content — such as advertorials, sponsored reviews, or endorsements. But a hyperlocal publisher who takes this path may walk into a legal landmine unless they’re completely transparent in distinguishing its editorial content from its paid content…
Street Fight Daily: 11.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…
Combined Urban Airship + Simple Geo Take $15 Million in Funding (Uncrunched)
It looks like Simple Geo may have made a solid bet after all. Last week the company was acquired by Urban Airship in an all stock transaction that was actually part of a much larger financing: Urban Airship’s Series C round of funding…
Kevin Rose’s Oink: Stop Rating Places – Rate the Stuff Inside Them Instead (SiliconFilter)
The big difference between Oink and Foursquare or Yelp is that Oink doesn’t focus on places so much as on the things inside them. Instead of rating a local restaurant, for example, you would rate the pizza you had there…
How Dating’s Personalized, Localized Future is Good for Groupon
Groupon’s long awaited IPO was wildly oversubscribed, according to AllThingsD – by a factor of $10. The stock priced initially at $20 per share, well over the target pricing of $16 to $18. Considering all the bad press Groupon has endured and slings and arrows from wary small businesspeople and grumpy old CPAscalling for an […]
Local Quotables: BJ Emerson, John Paton, Matt McAlister and more…
The best words about and around the hyperlocal industry. Lots of talk about Groupon this week — its friends-and-family start; who its competitors are; what merchants think. Yipit’s Jim Moran makes a quip about the Groupon-Living Social rivarly. In non-Groupon news, John Paton extends an apology in response to a controversial Journal Register article, and […]
Street Fight Daily: 11.04.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
The Deal Is On! Groupon Gets $700 Million IPO (PaidContent)
Groupon this week has confirmed itself as the biggest daily deals site of them all, not just in terms of users but value, as it raised $700 million in its IPO — the biggest in tech since Google — valuing the company at around $12.8 billion…
Yahoo Livestand and Local News Aggregation (Nieman Lab)
Ken Doctor: Local should be a green field for the tablet news aggregators. While the big national and global news sites have established powerful app platforms, most local news publishers are way behind the curve, and falling farther behind every day…
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