Local Quotables: BJ Emerson, John Paton, Matt McAlister and more…
Lots of talk about Groupon this week — its friends-and-family start; who its competitors are; what merchants think. Yipit’s Jim Moran makes a quip about the Groupon-Living Social rivarly. In non-Groupon news, John Paton extends an apology in response to a controversial Journal Register article, and more:
Early employee, Groupon, October 31, 2011
Business Insider: In Chicago, [Groupon] had a big network of friends and family to sign up and spread the word. We had a lot of people who knew business owners. It’s easier for business owners to trust a local company.
BJ Emerson, Tasti D-lite, October 27, 2011
Street Fight: But they’re targeted such that these are your customers and they are sharing their loyalty activity with their closest friends. It’s just a different way of doing targeting advertising, but it’s coming from the consumer to their friends instead of coming from the brand.
Matt McAlister, Guardian Media Group, October 28, 2011
GigaOM: My hope is that the advertising model we’re working on will support the investment people make in n0tice […] If that’s the case then it will at least be sustainable, if not actually a generative platform — something that gets stronger the more people use it.
Mike Shipley, Guerillaville, November 2, 2011
Daily Deal Media: While researching the market, we discovered that most merchants were not very happy about their experiences with Groupon […] We found that in most all cases, quality is more important than quantity when it comes to customer acquisition. Mass discount sites like Groupon focus entirely on quantity.