News and Analysis
How Advancing Location Tech Can Help Revitalize Retail
Despite fears of the disruption that new business models and technology bring, these are can be opportunities for brands to better understand and engage with consumers, said Cameron Peebles, CMO for inMarket. He shared his company’s insights in a Street Fight webinar yesterday alongside The Integer Group’s group media director, M.K. Woltz.
Raise Report: Cuebiq, Social Native, Territory Pick Up New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Lighthouse AI, Mintigo, Jinn, and Appear Here.
Street Fight Daily: Instagram Beats Facebook for Brands, Twitter Aims to Jumpstart Ad Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Gives Brands and Celebrities Up to 400% More Engagement than Facebook… Twitter Hires AdTech Veteran Bruce Falck to Rejuvenate Advertising Tools… Identifying Mobile Shoppers is a Top Priority for 70% of Retailers…
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Keeping Tabs: New LBS Apps Help Track Family, Friends
Location-based services have provided users with a wide range of capabilities, from exclusive access to special coupons and deals to discovering new stores via friends’ check-ins. But recently we’ve seen a new wave of LBS focused on allowing users to track one another…
Street Fight Daily: 12.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
How Siri Could Help Boost Location-Based Services (GigaOm)…
Eeve Creates Location-Based Photo Groups (TechCrunch)…
Localscope for iPhone: A Browser For the Real World (ReadWriteWeb)…
6 Trends That Will Impact Hyperlocal in 2012
If 2011 was a year of hyperactivity around local, social and mobile, next year will be not just more of the same — but more: More implementation and integration of the tools and tactics that leverage one for the other. Patrick Kitano weighs in with predictions for next year.
Case Study: Deals Earns Restaurant 30% Repeat Business and $120,000
In Winnetka, Illinois, chef Michael Lachowicz has strong opinions on what it takes to run successful daily deal promotions. Lachowicz has run six Groupon deals at his establishment, Restaurant Michael, resulting in more than 5,000 coupons sold and $120,000 in revenue generated in the last two years. He estimates that 30% of coupon buyers have returned after their vouchers were redeemed, and says he’s negotiated a deal with Groupon to get 90% of his payouts just two days after his deals end.
Street Fight Daily: 12.19.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Groupon, LivingSocial, and the Holy Grail of Commerce (E-Commerce Times) … Barclay’s: Lower Ad Growth for ’12 (MediaPost) … Merchants Get Savvy About Daily Deals, to the Detriment of Consumers, Groupon and LivingSocial (VentureBeat)
Hyperlocal Has Cracked ‘Local’ and ‘Now’ — Sosh Now Looks to Target Intent
Because it is intentional and transactional in nature, Sosh is probably more likely to see responses akin to search engine advertising, where people who are there know what they want and are ready to buy. And that could be a particularly excellent venue for local advertisers…
Local Quotables: Mutter, Orrick, Rainert, Grubisich, Cocotas and more…
This week in hyperlocal: Positive predictions for Groupon from Barclays Capital; thumbs-down on Yelp from BI Research. Foursquare’s Alex Rainert thinks we should teach code to kids; Alan Mutter foresees a tech buying spree on local in 2012; Street Fight’s Grubisich eyes the Westchester shoot-out; and more:
PODCAST: This Week in Location-Based Marketing — Fondu CEO & More
In this episode, hosts Rob Woodbridge and Asif Khan discuss Home Depot’s campaign with Pandora, Rogers entering the daily deals business in Canada, MojoStreet, and Schemer. This week’s special guest is Gauri Manglik, CEO of Fondu…
Street Fight Daily: 12.16.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Consumers Not Turning to Social Media Sites for Local Business Info (Mashable)…
With Factual, 1 API Now Unlocks Data for 55 Million Places (GigaOm)…
Patch Salesperson Says Company Is Quietly Letting People Go (Business Insider)…
LocalResponse Doubles Staff, Opens Midwest Office
The advertising platform, which enables brands to engage with users around check-ins, is bulking up on personnel and expanding to Chicago in order to focus on Midwest sales.The company also announced that it will be expanding its platform reach in Q1 of 2012 by adding a display ad product as well as by offering larger brands and agencies a self-serve version of its service as a SaaS tool…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature