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Latest Posts
Street Fight Daily: 11.02.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Aol’s Patch Taps Ad Tech Startup PaperG To Boost Local Ad Sales (TechCrunch)
PaperG has announced that its technology will be released in over 100 of Patch’s markets, enabling Patch sales teams access instant ad creation, management, and optimization for their litany of local advertisers…
Groupon Founders Will Control Majority Stake Even After IPO (AllThingsD)
Groupon has conducted a two-for-one stock split and recapitalized all of its outstanding shares into newly issued shares of Class A and B stock. CEO Andrew Mason, Executive Chairman Eric Lefkofsky and Director Bradley Keywell will now control 58.1 percent of the voting shares…
#SFS11 VIDEO: What’s the Next Move for Daily Deals?
In a panel at the Street Fight Summit, three top executives from the daily deals industry debated how the phenomenon would evolve, how companies might bring more value to merchants, and what types of companies were most likely to survive. The panel featured Closely CEO Perry Evans, Dealbird CEO Chad Billmyer, and Group Commerce CEO Jonty Kelt…
How to Market to Local Moms
As publishers of websites for suburban moms and advocates for the main street merchants trying to woo them, we spend a lot of time thinking about what matters to the maternally minded. Since women are responsible for 85% of household purchases, reaching the “Chief Household Operator” is a key objective for most local merchants. While these tips are squarely directed at local business owners, many apply to hyperlocal news and blogs as well…
Street Fight Daily: 11.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Urban Airship’s Partnership With SimpleGeo Turns Into An Acquisition (TechCrunch)
SimpleGeo has been acquired by Urban Airship for approximately $3.5 million. In July, the two companies formed a strategic partnership which was intended to provide better ways for developers to offer location-aware push notifications in their applications…
Groupon’s Product Expansion Masks Decline in Core Local Deals Business (Yipit Blog)
Groupon grew 8% in North American from Q2 to Q3 because of the new products it launched, but its core local deals business actually dropped 3%…
Public Radio Gears Up for Hyperlocal News Innovation
Federal, private and individual donors are all supporting myriad local and hyperlocal reporting experiments based at radio stations. The results of these initiatives have been mixed. Better and more replicable models are needed for cross-platform storytelling, participatory reporting that brings in a broader range of perspectives, and narrative forms that more closely reflect the shifting media consumption and sharing habits of younger users…
#SFS11 VIDEO: Yipit’s Vacanti on Why Groupon’s Bubble Has Burst
At last week’s Street Fight Summit in New York, Yipit co-founder Vinicius Vacanti said that it was clear that Groupon’s valuation bubble has burst, but the daily deals industry and the big players in it are alive and well. In this full-length video of his keynote, he describes some of the dynamics affecting the deals companies, and suggests where the industry may be headed…
Owens, Tucker Spar Over Indies’ Profitability
Last week, The Batavian’s Howard Owens penned a post on his personal blog about why independent hyperlocal sites were better positioned to be profitable long-term than scaled hyperlocal networks. Main Street Connect’s Carll Tucker, who believes that he has come upon a scalable formula for hyperlocal profitability, responded to Owens’ post last week, setting off a lively debate in the posts’ comments section over whether indies or scaled networks really have the upper hand when it comes to profitability…
Street Fight Daily: 10.31.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gilt City Picks Up BuyWithMe at a Discount (AllThingsD)
The daily deals site operated by fashion and luxury online retailer Gilt Groupe, has acquired daily deals company BuyWithMe. Gilt will be purchasing BuyWithMe’s assets, including its member and vendor lists, as well as some of its technology…
Cachet, Not Cash Fuels NYT’s Local Team-Ups (NetNewsCheck)
The New York Times’ local partnerships with the Bay Citizen, the Texas Tribune and the Chicago News Cooperative have been a boon to the legitimacy nonprofit sites and their missions to raise the level of local journalism in their markets. But some acknowledge that weighing the Times’ needs against their own can be a challenge…
Could Siri Make Hyperlocal Hypervocal?
The audible realm in my mind is a better communications medium for brain processing than the symbolic realm — which is The domain of text-based or even much video advertising. Only the very best ads cross over into true pattern recognition where our minds shine. Sounds, however, are something we are far better wired for than words. Which is why Pandora has done extremely well with its advertising response rates as compared to other forms of online media.
Local Quotables: Steve Buttry, Jeff DeBalko, Eric Friedman and more…
The best words about and around the hyperlocal industry. At the Street Fight Summit, the quote of the event came from Datasphere’s Gary Cowan. Elsewhere, John Byers cautioned on the long-term repercussions of working with Groupon and Yipit’s David Sinsky had some serious analysis on the company. Meanwhile, Journal Register’s Jim Brady and Steve Buttry both […]
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