PODCAST: This Week in Location-Based Marketing — Zaarly’s Eric Koester, Layar & BrightKite

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this episode, hosts Rob Woodbridge and Asif Khan discuss BrightKite’s demise, Layar’s enhanced yellow sticky pad, Hallmark’s move to feature Billy Ray Cyrus via QR code. Plus a special interview with Zaarly’s Eric Koester.

Episode 57

Recorded: December 23, 2011
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Brightkite shuts down service, to, er, rethink, yeah, that’s it.
2. Tennent‘s Beer parters with JiWire in Scotland
3. DDR launches ValuText powered by PlaceCast
4. Layar releases Stiktu for consumers
5. Hallmark Channel brings QR codes to TV

Product of the Week
Zaarly: With special guest Eric Koester

Funding News
1. Citysourced closes 1.33M Series A
2. LocationLabs buys Seeker Wireless
3. Tracks gets $1M seed round

Resource of the Week
NellyMoser study – QR codes in retail stores

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