News and Analysis
#SFSNYC: How Facebook’s Mobile Studio Is Helping SMBs Target Consumers
Keara Tanella, SMB Lead at Facebook’s Creative Shop, tackled the issue of digital marketing for SMBs at Street Fight Summit in Brooklyn Tuesday. Delivering the morning’s keynote address, Tanella explained how local businesses can harness the tools of Facebook’s Mobile Studio to cultivate effective social and mobile marketing strategies.
Empyr Partners with Vendasta to Expand Its SMB Reach
Online-to-offline marketing platform Empyr has announced a partnership with Vendasta that has the potential to rapidly scale up and deepen its customer base. The deal makes Empyr’s CPR (cost-per-revenue), performance marketing platform available on Vendasta’s marketplace, which sells digital solutions through more than 2,000 local marketing agencies.
Street Fight Daily: Verizon’s Path to Disrupting the Duopoly, Twitter Data’s Potential
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon to Face Challenges Integrating Yahoo and AOL Before It Challenges Google and Facebook… MoPub Is Testing Ways to Do More with Twitter Data… Modern Marketing Means Mobile Messaging…
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The 2012 Election Goes Hyperlocal With Targeted Online Ad Buys
Online advertising for the 2012 election is all about “addressability,” says Jordan Lieberman, managing director of Campaign Grid, which bills itself as “the online advertising platform for campaigns and causes.” Street Fight spoke with Lieberman about what kinds of online ad buys we can expect to see from the parties in the coming months…
Local Quotables: Rafer, Duggan, Pincus and more
The best words about and around the hyperlocal industry.
Lumatic’s Scott Rafer wants to revolutionize mobile map-technology; Kris Duggan of Badgevile critiques Foursquare’s signature “mayor” status as driving away users; Pincus wants to bring “play” into the mainstream; and more:
PODCAST: This Week in Location-Based Marketing — Klout, Syzzle.me
n this week’s episode, hosts Rob Woodbridge and Asif Khan highlight British Petroleum’s innovative use of Navteq to drive (literally) gas sales; Dwolla closes cash; and Groupon makes a buy. Scott Rankine also talks up the yet-to-be released Syzzle.me…
Street Fight Daily: 02.17.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp Expects Its IPO to Price at $12 to $14 Per Share (New York Times)…
Glassmap and Highlight Take on the Next Frontier of Location Sharing: Doing It All the Time (AllThingsD)…
Mason: Groupon To Begin Offering Deal Personalization Abroad Later This Quarter (TechCrunch)…
LevelUp Expands to 4 More Cities, Doubling Footprint
The mobile payment and loyalty app launched in four new markets today, expanding significantly a little over three months after leaving Beta. The app, a sibling of location-based social discovery app SCVNGR, is now available in Seattle, San Diego, Chicago, and Atlanta, in addition to its launch markets of Philadelphia, Boston, New York, and San Fransisco…
For Growing Hyperlocals, Investing in Better Tech May Beat Staffing Up
Technology that exploits social media can lead to better content and more engaged users, and can open the way to new advertisers and sponsorship. It is also less expensive than hiring new reporters and editors to bolster your lineup…
Hyperlocal Media and Collaborative Consumption Services
The “shared economy” being ushered in by startups like Airbnb, Getaround and Toolspinner is creating new marketplaces where locals can rent their homes, cars, and tools to neighbors. This new trend enables the efficient sharing of resources and goods that are used on occasion as an alternative to outright ownership…
Case Study: Golf Center’s ‘Grizzly’ Check-Ins Build Loyalty
At TopGolf, a golf entertainment facility with locations in Virginia, Illinois, and Texas, regional marketing director Scott McMahon says he was able to boost the number of Foursquare check-ins in 2011 by creating a “Grizzly” special that tied in with the company’s “Fun Doesn’t Hibernate” marketing campaign…
Street Fight Daily: 02.16.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon: Offering Deals With No Time Limits? (TechCrunch)…
Building Location-Based Social Networks in Egypt (TheNextWeb)…
Localmind Gooses Location-Advice Service by Broadening Focus (CNET)…
New LocalResponse Products Give Brands Instant Access
Social advertising platform LocalResponse launched a host of products today that are designed to help brands and other marketers to respond to consumer intent in real-time. The company released an analytics and action platform for marketers, PRO Dashboard, and took two advertising products out of beta, Direct Response and Intent Retargeting…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem