Street Fight Daily: 02.17.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Yelp Expects to Price IPO at $12 to $14 Per Share (New York Times)
Yelp set a price range on Thursday for its initial public offering, potentially raising as much as $100 million in its debut on the market. At the midpoint of the price range, Yelp would be valued at about $778 million.

Glassmap and Highlight Take on the Next Frontier of Location Sharing: Doing It All the Time (AllThingsD)
Liz Gannes: Remember when everyone in social media said it was time for location apps to go “beyond the check-in?” Well, it’s happening. While early leaders like Foursquare try to evolve to turn check-ins into local intelligence, some new apps like Highlight and Glassmap are going all in on helping people passively share their locations.

Mason: Groupon To Begin Offering Deal Personalization Abroad Later This Quarter (TechCrunch)
Groupon is focused on closing the redemption loop on its platform, and enabling merchants to encourage repeat visits to their stores, and distance itself from its reputation as platform that encourages bargain hunting and not loyalty. CEO Andrew Mason says that he and the team believe in the success they’ve had in bringing marketing to small businesses, and that they are eager to continue expanding on their mobile services.

Location, Location, Location: You Don’t Need to Know Mine (ReadWriteWeb)
Curt Hopkins: What appealed to me most with the advent of social media was the ability to publish. What is not appealing is the act of entering into a persistent state of electronic situation. I do not understand the appeal of constantly existing in a constantly-knowable state. One of the greatest joys in my life is in becoming unknowable. In fact, for me, the desirability of a location increases in direct proportion to its power to camouflage and anonymize the self.

Groupon Floats Subscription Plan (Chicago Tribune)
Groupon is testing a new program called Groupon VIP, a subscription-based loyalty program that represents the Chicago-based daily deals company’s first foray into a paid product for subscribers. The program costs $29.99 a year after a three-month free trial period and provides early access to deals, as well as the ability to purchase deals that have closed or sold out to regular subscribers.

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