News and Analysis
Dollar General Launches Unified Retail Media Platform
Retail media has expanded rapidly, but for most brands and agencies, it remains fragmented. Onsite retail ads and offsite media campaigns are still planned, executed, and measured in separate systems, leaving marketers to piece together performance after the fact. A new collaboration between Dollar General, Kevel, and The Trade Desk aims to change that by […]
What If You Could Target Mindset, Not Just Location?
As identity signals fade, brands and agencies are being forced to rethink how they target and convert audiences at scale. Seedtag’s NeuroX introduces a new approach, using AI to understand mindset not just location, potentially reshaping how local campaigns drive measurable outcomes. If you are a multi-location brand looking to interact with customers while they’re […]
TikTok Campaign Shows How Brands Turn Reach Into Real Traffic
TikTok is no longer just a discovery engine—it’s becoming a measurable traffic driver for multi-location brands. A new Camp Bow Wow case study shows how native creative and intent-based targeting can turn reach into cost-efficient site visits at scale, signaling a broader shift in how agencies should be thinking about social performance. A growing number […]
Commentary
Why the VPPA Moment Feels Familiar to Marketers
When the Supreme Court agreed to revisit the Video Privacy Protection Act (VPPA), it immediately reignited concerns about video data, analytics tools, and privacy compliance. But for marketers, the significance of this moment isn’t the legal outcome itself — it’s the déjà vu. This feels familiar because the industry has been here before. As with […]
Six Forces Pushing Sales & Marketing Toward a Breaking Point
Rising capital costs, tightening margins, accelerating AI adoption, and growing privacy pressure are converging into a single reality: inefficiency is no longer affordable. As 2026 approaches, sales and marketing teams are being pushed out of their silos by economic necessity, not organizational theory. Leaders are demanding clear, commercial-grade accountability across the entire go-to-market motion—forcing companies […]
Why Review Competition Breaks at Scale for Multi-Location Brands
Google reviews have become one of the most powerful competitive signals in local search — influencing Local Pack visibility, consumer trust, and increasingly, how brands surface in AI-driven discovery experiences. But while review strategy is relatively straightforward for single-location businesses, it becomes far more complex and fragile at scale for multi-location brands. For multi-location brands […]
Latest Posts
Six Forces Pushing Sales & Marketing Toward a Breaking Point
Rising capital costs, tightening margins, accelerating AI adoption, and growing privacy pressure are converging into a single reality: inefficiency is no longer affordable. As 2026 approaches, sales and marketing teams are being pushed out of their silos by economic necessity, not organizational theory. Leaders are demanding clear, commercial-grade accountability across the entire go-to-market motion—forcing companies […]
Wix Brings Vibe Coding Out of Experimentation and Into the Enterprise
Website creation is entering a new phase — one where ideas are translated into functioning digital experiences through conversation rather than code. Known as vibe coding, this prompt-driven approach has captured attention for its speed and accessibility, but until now it has largely remained experimental. With the launch of Wix Harmony, Wix is betting that […]
Stic Turns Everyday Driving Into a New, Measurable OOH Channel
Out-of-home advertising is getting more mobile and more measurable. Stic, a platform that turns everyday driving into a brand exposure network, has raised $10 million in bridge funding as agencies and advertisers search for alternatives to crowded digital channels. By paying drivers per mile to carry brand messaging through real neighborhoods, Stic offers brands a […]
Why Review Competition Breaks at Scale for Multi-Location Brands
Google reviews have become one of the most powerful competitive signals in local search — influencing Local Pack visibility, consumer trust, and increasingly, how brands surface in AI-driven discovery experiences. But while review strategy is relatively straightforward for single-location businesses, it becomes far more complex and fragile at scale for multi-location brands. For multi-location brands […]
Retail Media’s Maturity Moment: Why 2026 Changes Everything for Brands
Retail media is entering its maturity phase — and in 2026, there will be no hiding behind experimentation. As brands shift real budget into retail media networks, the pressure is on retailers to prove incremental impact, operational rigor, and measurable outcomes at scale. With U.S. retail media ad spend projected to surpass $69 billion, the […]
How Brands Can Influence AI Search Results—Not Just Rank in Them
As AI answers increasingly replace traditional search results, local and regional brands are facing a new visibility challenge: how to show up when consumers never click a link at all. In an AI search environment where recommendations are surfaced instantly—and often without a website visit—being included in the answer matters more than driving traffic. A […]
Google Anonymous Reviews Reshaping Visibility for Sensitive-Industry Brands
Amid AI Overviews, AI Mode, and a steady drumbeat of core updates, Google quietly introduced a change with outsized implications for certain businesses: Google anonymous reviews. By allowing users to leave reviews under a pseudonym rather than their real name, Google has lowered a long-standing barrier for customers in privacy-sensitive industries. For multi-location brands in […]
Paycom Taps NBA Star Jalen Williams to Put AI Answers Front and Center
B2B tech brands are increasingly turning to familiar faces to humanize complex software — and Paycom is leaning into that strategy with its latest campaign. The Oklahoma City–based HR and payroll platform has tapped Jalen Williams, an All-Star guard for the Oklahoma City Thunder, to headline its new “Answers” campaign, spotlighting how its IWant™ AI […]
The Biggest Risks Facing Influencer Marketing in 2026
Influencer marketing is entering a more fragile phase. As AI-generated content proliferates, trust in online creators erodes, governments introduce tighter social media regulations, and creator burnout accelerates, brands face a more complex and risk-laden landscape heading into 2026. While influencer marketing remains big business, shifts in authenticity, transparency, platform access, and audience behavior are forcing […]
VIOOH and Atmosphere TV Expand Programmatic Place-Based Streaming
Programmatic video advertising is moving beyond traditional digital boundaries and deeper into the physical world. With a newly announced partnership, VIOOH, the global digital out-of-home (DOOH) supply-side platform, is teaming up with Atmosphere TV to unlock programmatic access to the largest place-based streaming TV network built specifically for businesses. The partnership expands access to more […]
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