News and Analysis
Spaceback Introduces CTV Launchpad Platform
Spaceback, which bills itself as a pioneer of social CTV, has released a new platform called CTV Launchpad that enables advertisers to produce hundreds of creative options that include local elements like business addresses for some multilocation brands or a QR code that can scan to a local office or store. “It used to be […]
BOOM: The Hard War in Hardware
You may occasionally find an independent hardware store in your neighborhood. However, they are becoming rare as “the big five” dominate. They are (in no particular order): Home Depot Lowe’s Menard Ace True Value Over the next five years, the total hardware industry revenue is projected to grow from $59B to $75B. Home Depot and […]
Harris Poll : OOH Ads Yield Strong Results
The Out of Home Advertising Association of America (OAAA) conducted a Harris Poll and found that—surprise—the channel delivers desirable results across various product and service verticals. Job recruitment, beverages, personal care, real estate, and fine dining ads all perform well in OOH and DOOH, the report said. Some 86% of adults reported taking action after […]
Commentary
Commerce Insights Fuel Brand Loyalty Through Integrated Marketing
Digital-first consumers are constantly exposed to shopping opportunities, from social media to the open web. While this presents marketers with an opportunity, it also poses a challenge: how can brands reach consumers at the right touchpoints in a way that resonates? The key is leveraging commerce insights. By tapping into first-party, intent and transaction data, […]
Streets Ahead: Cheeg Sues Google, Terakeet & AI Overviews
In this week’s Streets Ahead update, SOCi discusses the first major lawsuit against Google’s AI Overviews as well as the Terakeet study highlighting the positive impact of AI Overviews on website traffic. Chegg Sues Google Over AI Overviews, Claims Major Revenue Loss The News Chegg, a well-known education technology company specializing in study resources and […]
A Guide to Scaling Social Media Management for Agencies
As your marketing agency grows, effectively scaling your social media management processes becomes crucial. However, scaling isn’t just about adding more clients—it’s about doing so efficiently while maintaining high-quality service. The key to achieving this? Integrating the right software solutions to streamline workflows, automate tasks, and optimize client management. This guide explores how leveraging technology […]
Latest Posts
Report: Consumers Have Mixed Feelings on Spending
When it comes to spring spending in 2025, consumers plan to keep the home fires burning, as the British sang during World War I. In 21st century America, however, nothing spells patriotism like consumerism. Although consumer confidence has been taking a dive this year, falling to a 12-year low in March. With inflation persistent and […]
Skai Says “Yes!” Celeste Has the Answers for Commerce Media
U.S. ad spending on commerce media will surpass $100B by 2028. What is commerce media? Marketers use data from consumer purchases and browsing habits to improve targeting, personalization, and overall campaign effectiveness. After all, if someone is looking for baby clothes, they may also shop for diapers, cribs, and bottles. Leveraging behaviors to boost same-category […]
Setting the Record Straight on Curation
Curation is dominating conversations in the advertising world right now, and while it is not an entirely new concept, it still comes with misperceptions and confusion. Our industry’s desire to succinctly define curation, assign responsibility for it, and spell out guidelines and best practices is understandable—yet also challenging. But curation is more than a buzzword […]
This Brand Won’t Get Stale!
What brand? Cracker Barrel, of course! Any MULO (multi-location) brand can all get a bit soggy or rancid with time. However, savvy brands must get ahead of the aging process and bring in fresh talent to keep their traffic and revenue appealing. Cracker Barrel, which was founded in 1969, is leaning into that trend and […]
Streets Ahead: Google Business Profile Reverifications and Meta Chatbots
In this week’s Streets Ahead update, SOCi discuss the issues regarding Google reverifications and explores Meta’s roll out of AI Chatbot features. Google Business Profile Reverifications The News In early March, the SEO community noticed a significant increase in locations requiring reverification on Google Business Profile, prompting many to temporarily halt updates. Last week, Google […]
IHOP & Applebee’s Serve Up Huge News
From hot cakes to happy hour, a new co-branded restaurant in Texas now gives diners a wide range of food options. Applebee’s and IHOP (owned by the same operator) announced this new concept last month. Those who love breakfast for dinner and power-eaters who want to start the day with a Bloody Mary and a […]
8 MULO Ad Trends 2025
The 2025 advertising season kicks off annually with the Super Bowl. Brands spend millions and attempt to out-do each other with cinematic artistry and celebrity appearances. Savvy brands take those trends and enhance them throughout their digital footprints, ensuring that visitors to TikTok, Instagram, and brick-and-mortar stores will notice and, ultimately, pull out their wallets (physical or […]
The Rise of AI Ad Buying Agents: A Marketer’s Perspective
AI-driven ad buying is not new. From Google Ads’ “set-it-and-forget-it” approach to Meta’s dynamic audience targeting, the goal has always been to automate away the tedium of bidding and targeting. But with the more recent advancements in generative AI and deep learning, the promise is morphing into something more expansive: real-time, hyper-personalized ads that match […]
Seedtag’s Contextual AI Seeks to Understand Multi-screen Content
Is multi-screen contextual targeting at a granular level even possible? With Contextual AI, Seedtag aims to make it a reality sooner rather than later. The global contextual advertising company specializes in serving ads across the open web and CTV, which is rapidly expanding its reach but struggles with precision audience targeting. Targeting to broad genre […]
Vistar Media and Western Union Partner Up for DOOH Ecosystem
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, just announced an agreement with Western Union to manage and monetize its growing network of more than 2,200 digital out-of-home (DOOH) screens across the United States, Canada, and Brazil. The global out-of-home (OOH) advertising market is projected to reach $42B billion in […]
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