News and Analysis
Translation Needs the Right Turn of Phrase
Phrase is a language technology platform that combines advanced AI translation tools, workflow automation, and creative collaboration within a single environment built to answer the need for any and all global content needs across a business. Phrase has released a new wave of product innovations across global markets. Capabilities like Auto Adapt, Phrase Studio, the […]
MULO Dozen: Fall Brands in Review
Never a dull moment in the MULO (multi-location) brand ecosystem! And this fall has been no exception. From leadership changes to tech innovations, the retail, restaurant, service, and hospitality worlds are ever-changing! Private equity ownership of MULO brands is nothing new. As revealed in a recent press release, Freddy’s Frozen Custard & Steakburgers has been […]
Halloween 2025 Begins and Results are Not Scary
“Summerween” is a term explored by Retail Next. You’ve probably noticed that Halloween pumpkins rapidly replaced flip-flops as early as July. It’s no wonder. The holiday results in as much as $12B in annual spending, and retailers are looking to get their share of the sales treat bag. A recent study (reported in that RetailNext […]
Commentary
Beyond Likes: Win Hearts with Emotional Marketing
I’ve been in the marketing game for a while, and if there’s one thing I’ve learned, it’s that data is king. We track clicks, opens, conversions, and a million other metrics. But what if the most important metric isn’t something you can easily count? What if the result of emotional marketing is a feeling? We’re […]
Why TV Remains the Heartbeat of Local Connection
In today’s increasingly digital world, fostering a sense of community can be challenging. Yet it’s not impossible. New research from Tenetic and CivicScience reveals that TV is the best medium at making people feel connected to their local communities–twice as effective as streaming content, twice as effective as digital video, and nearly three times better […]
Streets Ahead: Google Chat, and Instagram Reels
In this week’s Streets Ahead update, SOCi discusses Google enabling direct business chat in Maps & Search and Instagram unveiling retention insights for Reels Google Brings Chat to Maps The News Google has rolled out its Chat feature within Google Maps, giving users a direct way to message businesses via text or WhatsApp. Customers can […]
Latest Posts
Jessica Wiederhorn Proves That Soul & Profit Can Co-exist at Fat Brands
In advance of Street Fight LIVE 2025, we’d like you to “meet” some of the 30+ thought leaders taking the stage on September 30th. Street Fight publishes a regular column called “Brands With Soul,” and we’re now bringing it to life with Jessica Wiederhorn, President and Founding Board Member of the Fat Brands Foundation. What is […]
Scoring AI & Advertising Points with Aaron Goldman
In the weeks leading up to Street Fight LIVE 2025, we’ll be getting up close and personal with some of our speakers, encouraging them to share stories of how they found themselves in the MULO (multi-location) ecosystem. Today, we speak with Aaron Goldman, advertising guru and Chief Marketing Officer of Mediaocean. How did you first get […]
Monica Feid Talks Franchise Marketing
In the weeks leading up to Street Fight LIVE 2025, we’ll be getting up close and personal with some of our speakers, encouraging them to share stories of how they found themselves in the MULO (multi-location) ecosystem. Once such speaker is Monica Feid of agency, Thunderly. Monica Feid is COO & Co-Founder of Thunderly Marketing, a […]
Scaling the Mountain of Brand Reputation Management With Brynn Gibbs
“Meet” another one of our outstanding 30+ thought leaders taking the stage at Street Fight LIVE 2025. We want to give you a glimpse into the marketing and business insights of each of them before you join us in LA. Brynn Gibbs is the Founder & CEO of Consumer Fusion, a company that helps MULO […]
Two “Top Chefs” of PR Offer the Recipe for Success
In the weeks leading up to Street Fight LIVE 2025, we’ll be getting up close and personal with some of our speakers, encouraging them to share stories of how they found themselves in the MULO (multi-location) ecosystem. Lori Ruggiero is Managing Partner & EVP of 5WPR and Gabriella Velez is also an EVP at 5WPR. They […]
LG Ad Solutions Study Confirms CTV’s Audience Edge
Streaming continues to reshape television, but a new report underscores just how central personalization has become to its evolution. LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV), has released its 2025 Inclusive Screen Report, which explores the TV viewing habits and advertising preferences of diverse U.S. audiences, including Black, Hispanic, […]
Shane Lukas Helps Solve “The People Problem”
In the weeks leading up to Street Fight LIVE 2025, we’ll be getting up close and personal with some of our speakers, encouraging them to share stories of how they found themselves in the MULO (multi-location) ecosystem. Such as Shane Lukas of A Great Idea. Meet Shane Lukas, who will be on stage discussing how […]
Why TV Remains the Heartbeat of Local Connection
In today’s increasingly digital world, fostering a sense of community can be challenging. Yet it’s not impossible. New research from Tenetic and CivicScience reveals that TV is the best medium at making people feel connected to their local communities–twice as effective as streaming content, twice as effective as digital video, and nearly three times better […]
Michael Farmer: Mad Men are Now Mad Robots
In the weeks leading up to Street Fight LIVE 2025, we’ll be getting up close and personal with some of our speakers, encouraging them to share stories of how they found themselves in the MULO (multi-location) ecosystem. Michael Farmer has had a long and rich career in the advertising industry and is the author of “Madison […]
The MULO Dozen: August Brands in Review
BOOMs, BUSTs, and C-Suite leadership changes don’t cool off during the summer months. Our wrap-up of hot August topics proves that out! However, the hottest part of the Summer of 2025 is the big reveal of our impressive speaker lineup for Street Fight LIVE 2025, just a few short weeks away! Bravo! Italian Kitchen and […]
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