Scorpion and Clio Partner to Deliver End-to-End Visibility for Law Firms
In a move to redefine what law firms should expect from their marketing and software solutions, Scorpion, the leader in digital marketing for law firms, and Clio, the most trusted cloud-based legal technology platform, have announced an exclusive strategic partnership. The alliance directly addresses one of the legal industry’s most persistent challenges: connecting marketing investments to actual case outcomes.
This integration intents to bridge the long-standing gap between lead generation and case management, allowing firms to gain true full-funnel visibility—from first contact to retained client. Under the new partnership, Clio names Scorpion as its sole Preferred Marketing Services Partner, while Scorpion designates Clio as its sole Preferred Software Partner for legal services.
Why This Partnership Matters
This collaboration is more than just a handshake between two industry leaders. It represents a step forward in giving law firms the tools they need to operate efficiently, market intelligently, and grow with confidence.
With this integration, firms can now:
- Track ROI with Full-Funnel Transparency: See exactly which marketing campaigns are driving paying clients—not just clicks or calls.
- Automate Lead Syncing: Website leads captured through Scorpion are instantly synced into Clio Grow, eliminating manual entry and reducing delays.
- Make Smarter, Faster Marketing Decisions: Campaign performance is measured based on real case outcomes, enabling precision optimization.
- Reduce Waste and Maximize ROI: Every marketing dollar is traceable and accountable.
- Accelerate Intake and Conversion: Streamlined processes mean prospects become clients faster—and firms never miss a beat.
“This partnership is a catalyst for law firm growth—we are finally eliminating the blind spots between lead generation and revenue,” Harsha Chandra Shekar, VP of Business Development at Clio, told Street Fight. “Law firms gain clarity, control, and a competitive edge that was out of reach until now. Hundreds of law firms are already reaping the benefits, and we are just getting started.”
Building on a Proven Foundation
With more than 500 shared customers, Clio and Scorpion are building on a foundation of mutual trust and proven impact. Law firms using both platforms report faster response times, more efficient intake, and greater visibility into the full client journey, all of which contribute to higher conversion rates and more profitable operations.
David J. Dischley of Dischley Law, PLLC has stated that Scorpion’s integration with Clio has been a game-changer for his firm, having saved countless hours by automatically capturing leads and syncing them into their case management system.
Firms are also finding that data-driven insights lead to more confident marketing decisions. David Zwanetz, of Shapiro Zwanetz & Lake, believes that the resulting new ability to tie marketing efforts to actual revenue has given his company the clarity to refine strategy and make smart, confident decisions.
This automated intelligence is a central value proposition of the integration.
“Too often, law firms are expected to be their own marketing analysts, sorting through scattered reports and trying to figure out what’s working,” stated Jamie Adams, Chief Revenue Officer at Scorpion, in conversation with Street Fight. “With this partnership, that burden is gone. We’re not just showing firms the data—we’re acting on it automatically. By connecting Scorpion’s marketing platform with Clio, we’re able to continually optimize campaigns based on real case outcomes. That means fewer wasted dollars, faster growth, and smarter decisions made on the law firm’s behalf.”
Roadmap for Joint Innovation
Looking ahead, Clio and Scorpion have committed to a joint innovation roadmap that will include co-developed tools offering even deeper insights into client acquisition, case progress, and campaign performance. These new solutions are intended to further reduce inefficiency while helping firms grow strategically with data they can trust.
“This partnership is rooted in a shared focus on client success,” said Reagan Attle, Chief Marketing Officer of Clio. “By connecting marketing insights with case outcomes, we’re empowering law firms to grow smarter and deliver stronger client experiences. This is growth that’s measurable, repeatable, and designed for long-term success.”
A Turning Point for Legal Marketing and Case Management
For many law firms, the disconnect between marketing efforts and business outcomes has long been a source of frustration. Juggling multiple platforms, manually entering leads, and trying to make sense of disparate reports has not only slowed operations but made it harder to invest with confidence.
The Scorpion-Clio integration offers a new model—one where law firms no longer have to guess which campaigns are working or which investments are delivering a return. Instead, they gain visibility from the first website visit to the final signed case, with automation and intelligence driving each step.
Whether this becomes the industry standard or not, the approach marks a shift toward more accountable, data-informed growth. For legal teams under pressure to do more with less—and to prove the value of every dollar spent—this partnership may offer a much-needed solution at exactly the right time.
To hear more from Jamie Adams, please join us at Street Fight LIVE 2025 in September, where you’ll get a glimpse into the latest marketing strategies, next-generation technologies, and partnerships that are ensuring the long-term success of MULO brands.
