News and Analysis
Street Fight Daily: Email Finds Success with Millenials, Snap Stock Dips to IPO Price
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Research Shows Email is Solid Bet for Millenial Engagement… Snap Stock Falls Back to Its $17 IPO Price… Podcast: Can B2B Marketers Shift to a Mobile-First Mentality?…
xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape.
#SFSNYC: Inside Amazon’s Voice-Search Strategy
Dave Isbitski, chief evangelist for Echo and Alexa at Amazon, sat down with Street Fight on Wednesday to discuss Amazon’s voice strategy and the implications of voice-search technology for local businesses.
Latest Posts
AmEx + Twitter Could Equal Huge Opportunity for Local Businesses
American Express just taken another major step into local. The credit card company has partnered with Twitter to create a program that allows consumers to receive discounts directly applied to their accounts — all for the price of a single hashtag in a single tweet (after a quick, one-time visit to AmEx’s website to sync a card)…
The Myth of the Digitally Dumb Mom-and-Pop Shop
An old sawhorse of the punditocracy is that one of the reasons hyperlocal is taking off so slowly in terms of advertising revenues is due to the digital noobieness of local merchants. Journalists love to trot out stories reminding the world that X-percent of mom-and-pop shops still don’t even have a Web site. But are these peeps really trapped in the dark ages?
iPad 3 Predictions: What Will Apple’s New Tablet Mean for Local?
It’s always hard to foresee the effects that new products will have, but here are five predictions from the people in the industry about how the iPad 3 could impact location technology…
The 5 Most Important Things SMBs Can Do Online
Taking your local business online doesn’t necessarily mean you’re trying to tap into a massive network of potential new customers. Perhaps that is the endgame for some ambitious entrepreneurs, but for many businesses — especially local and service-based business — the aim is to build and maintain meaningful online and offline relationships at a local level…
Street Fight Daily: 03.07.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Co-Founder Naveen Selvadurai ‘Tried To Fight’ Departure From Foursquare (Business Insider)…
South by Serendipity (GigaOm)…
INTRO Wants To Be The LinkedIn Of The Ambient Location Apps (TechCrunch)…
5 Can’t-Miss SXSWi Panels for the Local-Obsessed
There’s plenty of hyperlocal-themed content to be found in the festival’s programming. If you’re into LBS and the evolution of location technology, here’s a rundown of relevant panels you won’t want to miss…
Steve Outing: No One’s Got a ‘Magic Bullet’ for Hyperlocal Revenue
The founder and program director at the Digital News Test Kitchen at CU-Boulder studies the places where journalism and technology collide. Here he talks with Street Fight about where the concept of hyperlocal has been, where it’s going, and how technology is increasingly impacting how journalists do their job…
Street Fight Daily: 03.06.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Time Magazine, Foursquare Partner For Political Conventions (PaidContent)…
LBS App Highlight: The Startup Everyone Is Saying Will Win SXSW This Year (Business Insider)…
Newspapers: It’s Not a Revenue Problem, It’s a Culture Problem (GigaOm)…
Co-Founder Naveen Selvadurai Leaving Foursquare
Just ahead of the third anniversary of foursquare’s launch, co-founder Naveen Selvadurai has announced that he will be transitioning out of the company at the end of the month. Selvadurai will remain on the company’s board, but did not elaborate on his plans for the future…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem