News and Analysis
Street Fight Daily: Winners and Losers in Amazon/Whole Foods, Walmart Counters With Bonobos
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is Buying Whole Foods for Almost $14 Billion… Walmart to Buy Men’s Wear Company Bonobos for $310 Million… Local Store Pages on Facebook Deliver for Brands…
Street Culture: Metrics for a Global Community
While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.
Raise Report: Houzz, Quantifi, Pinterest Score Fresh Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Shipt, Algolia, Clutter, and Dispatch.
Latest Posts
Why Isn’t Mobile Display Advertising Huge Yet?
Instead of trying to force web paradigms onto mobile, advertisers should be rushing to localize their message and take advantage of the 1-2 punch of smartphones’ portability and location…
What Every Hyperlocal Publisher Needs to Know About Non-Competes
Hyperlocals need to study their advertising agreements closely, and determine whether they can honor — or live with — the restrictions that an ad representative, agency or ad network is imposing on them. Restrictions can influence the layout of a page, and whether publishers can work with other partners for display ads on their pages…
Street Fight Daily: The Gap Geo-Fences, Loopt Sells, Gowalla Shutters
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gap Campaign Rethinks Old-School Bus Station Ads (TechCrunch)…
Loopt Sale Shows Future of Location Is Commerce (GigaOm)…
Foursquare Nears 20 Million Users And Crowley Talks About His Co-founder’s Recent Departure (Business Insider)…
Sonar Releases Update, Positions for a Fight
The default incumbent in the exploding social discovery space has released a substantial update to its iOS app in time for South by Southwest. The upgrade brings a handful of features that debuted with the launch of its Android app on Tuesday – namely, a shift in its user interface from displaying neighboring venues to nearby people on its launch screen…
Court Weighs Dismissal of HuffPo Suit — Implications for Hyperlocals
A Federal Court in New York City is holding a hearing this afternoon to decide whether it will dismiss a lawsuit filed against the Huffington Post by unpaid writers and contributors who claim they’re entitled to a share of the proceeds from AOL’s 2011 purchase of the news site. The ruling may affect the future of hyperlocal publishers’ relationships with their contributors…
Group Commerce Acquires Dealised’s European Operations
Group Commerce is headed to Europe. Two days after adding CBS to its roster of clients, the white-label e-commerce company has acquired Dealised’s UK-based European operations for an undisclosed sum, giving the company a strong launching point into the European market…
Marketers Use LBS to Promote Health Awareness — And Remedies
With location-based services and the Internet, health information, particularly information about disease outbreaks, is now available at your fingertips. And a number of different services are using this location-specific data to inform users — and to target drugmakers’ ads…
Local Quotables: Stangel, Biggs, Hyslop and More
The best words about and around the hyperlocal industry. Luke Stangel thinks augmented reality development could mean huge things for hyperlocal; John Biggs blasts hot new app Highlight for sharing users’ information without permission; Kate Hyslop reinforces the importances of an online presence for local businesses; and more…
Using Groupon for Customer Acquisition
Everyone’s heard a horror story about a Groupon deal gone awry, but there’s a reason why daily deals have become so ubiquitous among small-business owners in the last three years. When done right, a targeted Groupon offer can pump up customer acquisition rates and boost immediate sales…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem