News and Analysis
Raise Report: Houzz, Quantifi, Pinterest Score Fresh Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Shipt, Algolia, Clutter, and Dispatch.
Street Fight Daily: Email Finds Success with Millenials, Snap Stock Dips to IPO Price
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Research Shows Email is Solid Bet for Millenial Engagement… Snap Stock Falls Back to Its $17 IPO Price… Podcast: Can B2B Marketers Shift to a Mobile-First Mentality?…
xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape.
Latest Posts
Using Groupon for Customer Acquisition
Everyone’s heard a horror story about a Groupon deal gone awry, but there’s a reason why daily deals have become so ubiquitous among small-business owners in the last three years. When done right, a targeted Groupon offer can pump up customer acquisition rates and boost immediate sales…
Street Fight Daily: Highlight Updates, Groupon Crushing It, Tippr Layoffs
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Hot Location-based Networking App Highlight Gets Even More Useful (TNW)…
Chart: Groupon Is Crushing Its Closest Rival (Business Insider)…
Daily Deal Site Tippr Lays Off 25 staffers, Restructures Sales (GeekWire)…
PODCAST: This Week in Location-Based Marketing — Locately, Promobomb
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at IBM’s DemandTec dive into location analytics with Locately; Amex and Facebook payments; the YELP! IPO; and Libby Tucker of Promobomb…
Geoloqi’s Amber Case Wants to Simplify LBS App-making
Case, who is known in other circles as a “cyborg anthropologist,” talked with Street Fight recently about the big issues affecting location-sharing and GPS technology, where Geoloqi fits into the LBS ecosystem, and why geolocation is all about “utility.”
Can Long-Tail E-Books Give New Life to Old News?
Hyperlocal news sites often publish revealing stories about what makes their communities tick or that capture the uniqueness of their character. Can those stories – which routinely disappear into archives – find new life as e-books?
Street Fight Daily: 03.08.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Facebook Becomes Location Backbone That Lets Apps Import Checkins From Each Other (Street Fight)…
Will Ambient Social Location Apps Be Consumer Duds? (ReadWriteWeb)…
AOL Patch Sales People Reportedly Being Fired (Business Insider)…
2012 Election to Drive $9.8 Billion in Ads, Online Share Growing
Campaigns, fueled in large part by Super PAC money, will spend a whopping $9.8 billion on political ads this year, according to Borrell Associates. That’s up from $7 billion in 2008. Online advertising, although still a small chunk of the business, will increase more than 615% between 2008 and 2012 to $160 million.
AmEx + Twitter Could Equal Huge Opportunity for Local Businesses
American Express just taken another major step into local. The credit card company has partnered with Twitter to create a program that allows consumers to receive discounts directly applied to their accounts — all for the price of a single hashtag in a single tweet (after a quick, one-time visit to AmEx’s website to sync a card)…
The Myth of the Digitally Dumb Mom-and-Pop Shop
An old sawhorse of the punditocracy is that one of the reasons hyperlocal is taking off so slowly in terms of advertising revenues is due to the digital noobieness of local merchants. Journalists love to trot out stories reminding the world that X-percent of mom-and-pop shops still don’t even have a Web site. But are these peeps really trapped in the dark ages?
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem