News and Analysis
Street Fight Daily: Uber CEO Resigns, Instagram Stories’ Rapid Growth Continues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Founder Travis Kalanick Resigns as CEO… Instagram Stories Is Still Growing Quickly And Now Has 250 Million Users… DMA Report Finds Programmatic and Mobile Payments Leading Tech Adopted by Marketers…
#SFSNYC: Research Roundtable Shows Nuance of Defining Local and Mobile Effectiveness
Last week’s Street Fight Summit showcased a variety of research on local marketing. Analysts showed evidence of mobile’s impact and improving its performance, and reinforced that companies selling marketing tech and services must address ROI and attribution.
Insticator Uses Trivia to Make a Serious Case for Ad Revenue
Insticator says its quizzes and polls generate 15 billion ad impressions each month, increase average website revenue by 160% a month and heighten average user engagement by 44%. We reached out to Kiersten Toye, who is in charge of the marketing team that works with client publishers at the company.
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Topix Launches New Site, Politix, to Capitalize on Election Interest
The network of hyperlocal aggregation sites is set to launch a new politically focused editorial/interactive product that will leverage its base of 10 million users nationwide to solicit reactions to curated news items, topical questions, and sentiment polls.
Loopt and Green Dot: A Storified View
What’s the future of location-based services? One path may be mobile commerce, where LBS platforms bring a key loyalty tool. That seems to be one explanation for the $43 million acquisition of LBS Loopt last week by banking company Green Dot, which is known mainly for its prepaid cards for retailers.
So how did it shake out in the Twitterverse, in blogs and general media? Here’s our Storified roundup:
PODCAST: This Week in Location-Based Marketing — INTRO, Wallit, Momentfeed
In this week’s video podcast from the Location Based Marketing Association, hosts Rob Woodbridge and Asif Khan look at location-based dating with Eskimi; INTRO’s bid to be a mobile business connector; Wallit’s virtual augmented walls and Instagram. Plus, special guest Rob Reed from Momentfeed.
Street Fight Daily: PayPal Here’s Squeeze on Square; Truth in Online Ad Numbers; Groupon Fines
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups: 
How PayPal Here Could Lay the Hurt on Square and Others (GigaOm)… What’s ‘Reality’ When Calculating Online Ad Numbers for Local TV & Radio? (BIA/Kelsey)… Groupon UK Told to Clean Up After Record Complaints (GigaOm)… AOL Snaps Up Hyperlocal Photosharing App Hipster (TechCrunch)… and more:
Do Datasphere’s 50M UVs Make It a Model for Hyperlocal Scale?
What Datasphere excels at is scaling, with superb technology — and, of course, finding that sweet spot between the aggregators and high-cost editorial operations. Is this the future of hyperlocal? The 50 million unique visitors to their TV stations’ community sites have provided a kind of answer…
Leonsis: New Local Opportunity ‘Where Social, Video and Mobile Intersect’
In a video interview with BIA/Kelsey, online pioneer, Groupon Vice Chair and ILM East Keynoter noted: “It is a much bigger idea than a simple directory or city guide or newspaper.” The next marketplaces are for “socially astute audiences,” he said…
Case Study: Rural Town’s First Taste of Deals
Ryan DeJong, founder of the gooroo group marketing agency, used Closely to create a series of daily deal offers for the Pineapple Day Spa in Pine Bush, N.Y., (pop. 1,780). DeJong has found that small town customers are just as eager to jump on the daily deal bandwagon as their big city counterparts, and that customers are more responsive to limited-time deals than the generic discount codes spas typically send out in email blasts…
Street Fight Daily: Oink Shutters, SXSW Location Wrap, Groupon Poaches
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Kevin Rose’s Oink Shuts Down (TechCrunch)…
Big Hyperlocal Blogs Looking At Advertising All Wrong (Business Insider)…
SXSW: Location, Location, Location Fuels Mobile Apps (MacWorld)…
New Mobile Privacy Requirements in Focus for App Summit
Operators of major mobile application stores may soon reveal the privacy requirements they will impose on developers. When and how this process will take effect and other privacy issues will be on the minds of app developers at an upcoming application developer privacy summit…
Pursuing the Influencers — Why Gilt Groupe Rewards High Klout Scores
The decision by Klout to team up with Gilt Groupe to award discounts to shoppers based on their Klout scores makes a lot of sense. Local merchants know that influential customers can drive a whole lot more sales than average customers…
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