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Steve Outing: No One’s Got a ‘Magic Bullet’ for Hyperlocal Revenue
The founder and program director at the Digital News Test Kitchen at CU-Boulder studies the places where journalism and technology collide. Here he talks with Street Fight about where the concept of hyperlocal has been, where it’s going, and how technology is increasingly impacting how journalists do their job…
Street Fight Daily: 03.06.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Time Magazine, Foursquare Partner For Political Conventions (PaidContent)…
LBS App Highlight: The Startup Everyone Is Saying Will Win SXSW This Year (Business Insider)…
Newspapers: It’s Not a Revenue Problem, It’s a Culture Problem (GigaOm)…
UK Location-Based App Uberlife Comes Stateside for SXSW
Instead of letting users check-in or constantly broadcasting their location, uberlife works like a hybrid between Facebook events and Foursquare. If an uberlife user wants to meet people in their vicinity, they can create a hangout on the app and followers in the nearby area receive a notification about where that user is or is going to be…
Using LevelUp To Build Brand Loyalty
Forget the paper punch cards and plastic key fobs that most people associate with small business rewards programs. In an effort to grab the attention of customers and promote true brand loyalty, today’s SMBs are looking for digital alternatives. LevelUp, the mobile-payments-meets-loyalty program, has quickly become the frontrunner in this race…
Street Fight Daily: 03.05.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp is worth $1.5 billion… Now what? (GigaOm)…
How Newspapers Are Faring Trying to Build Digital Revenue (Pew Research)…
Square’s Register and the Return of the Mom-and-Pop Shop (GigaOm)…
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