News and Analysis
Amazon’s Prime Day Brought Buyers to Other Brand Retailers As Well
In the afterglow of the annual shopping event, Amazon announced that Prime Day “grew by more than 60 percent compared to the same 30 hours last year.” But rival retailers also seized the opportunity to market competing offers and discounts during the event to consumers.
Raise Report: New Funding for Upserve, Brandless, OnboardIQ
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Josh.ai, Datatron, Sendence, and ZeroFox.
LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: FlyBuy app, Nomadic VR, IKEA teams with Apple. And Special Guest: Rob Woodbridge.
Latest Posts
With the Rise of Social Discovery Apps, Purpose and Privacy Are Key
When building social discovery apps, the bottom line is transparency. Users need to maintain control over their data, privacy settings and the ability to define their likes, dislikes and other preferences…
PODCAST: This Week in Location-Based Marketing — Banjo, Ditto
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss: Banjo’s one million users, Mastercard’s daily deals service, Ditto acquired by Groupon, and Square’s insane valuation. Plus a special appearance by Jyri Engestrom of Ditto…
Street Fight Daily: Journatic Gives a Preview, Chalkboard Shutters
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
The Burbs Get a First Look at Journatic (Chicago Reader)…
Singapore-based Location Ad Service Chalkboard Closes (The Next Web)…
Groupon Plans for World Domination Include More ‘Hyperlocal’ Offers (Wall Street Journal)…
Big Brands and Hyperlocal Sites: A Matchmaker Gives the Lowdown
Size matters when national advertisers look at hyperlocal sites, but not that much. That’s what I got from a phone talk with Bryan Quinn, vice president of publisher strategy & operations at Cox Digital Solutions. CDS — the combination of Cox acquisition Adify and Cox Cross Media in January 2011 – is the middleman between advertisers as big as Walmart and Target and their agencies and local digital sites of all varieties…
Giving National Campaigns a Local Edge
By developing a highly-customized local digital advertising strategy that complements existing campaigns, retailers and brands can consistently and effectively drive sales that help to increase revenue and create a more personal relationship with customers…
Case Study: Finding an Easier Way to Accept Deal Bookings
Ray Chang, the founder and CEO of The Motorsport Lab, was excited about the prospect of running his first Groupon offer in 2010. What he wasn’t expecting was the crush of phone calls that resulted. To help decrease the pressure on his staff, Chang started using Genbook to handle online reservations. Since then, he’s been able to run three subsequent deals without overburdening his employees…
Street Fight Daily: Amazon’s Deals, Groupon Told to ‘Grow Up’
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Amazon Starts Bringing the Art of Recommendations to Daily Deals (AllThingsD)…
Groupon Must Avoid Taking ‘Stupid Risks,’ CEO Says (Wall Street Journal)…
Google Releases Playbook for ‘Winning With Mobile’ (TechCrunch)…
Hyperlocals Must Move Quickly to Post Privacy Policies for Apps
Makers of location-based apps need to develop privacy policies soon, regulators warned today. California’s special assistant attorney general for technology told a group of mobile developers that the California Attorney General’s office will begin taking regulatory action in six months if app stores do not put in place a system to protect user privacy…
Facebook Connect Network Could Dramatically Extend Local Ads’ Reach
Where Facebook starts to get spooky powerful is in its capability to deliver local ads to a Facebook Connect network that will be personalized and reflect the actions, comments, likes and dislikes of your friends. This will tap into a recognizable social graph as Facebook seeks to do – and it could turn into an extremely lucrative, higher CPC line of business for Mark Zuckerberg and his team…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem