PODCAST: This Week in Location-Based Marketing — Banjo, Ditto

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss: Banjo’s one million users, Mastercard‘s daily deals service, Ditto acquired by Groupon, and Square’s insane valuation. Plus a special appearance by Jyri Engestrom of Ditto.

Episode 74

Recorded: April 22, 2012

Show highlights:
1. AT&T partners with Digby for Maurices.com (3:48)
2. MojoStreet enhances India’s Cricket team the Deccan Chargers (6:58)
3. Banjo crosses over 1M users (10:15)
4. Mastercard is set to launch their own daily deals with Local Offer Network (17:58)
5. PizzaHut & Boston Market partner with FrontFlip (23:28)

Featured Guest
Ditto: With Jyri Engestrom, Founder (30:00)

Funding / M&A News
1. Groupon acquires Ditto (38:20)
2. Path raises $30M (42:00)
3. Square seeking $250M at $4B valuation (45:40)

Resource of the Week
Mapping Foursquare Data (50:25)

Related content

Ditto: Changing the dynamic from checking in to a location to stepping out of your house – with founder Jyri Engestrom

If Path is your social home, Britney Spears shouldn’t be in it

Where’s the Money? Episode #2: Is Path on the road to revenue?

From Desert Storm to NASCAR Chief Mechanic to founder and CEO of Banjo – with Damien Patton (Part 1)

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