News and Analysis
Street Fight Daily: Snap’s Location Partnerships Yield Fruit, Paid Search Outperforms Social
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Foursquare and Factual Partnerships Double Geofilter Usage… Paid Search Advertising Still Outranks Social in Performance… Amazon Might Launch Its Own Messaging App That Would Allow Users to Order Food…
Job Changes at DexYP, Pinterest, Cuebiq, and Vendasta
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Mono Solutions, Groupon and HomeStars .
Amazon’s Prime Day Brought Buyers to Other Brand Retailers As Well
In the afterglow of the annual shopping event, Amazon announced that Prime Day “grew by more than 60 percent compared to the same 30 hours last year.” But rival retailers also seized the opportunity to market competing offers and discounts during the event to consumers.
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Report Identifies Elements of Hyperlocal Success in the U.K.
It is to hyperlocal media’s advantage that it remains a nascent sector which is developing quickly. Unwedded to the business models of the past, hyperlocal has the scope to experiment with different models for content, revenue and community engagement. In doing this, and hyperlocal players have as much to learn from the community development sector as they do from other media outlets…
With the Rise of Social Discovery Apps, Purpose and Privacy Are Key
When building social discovery apps, the bottom line is transparency. Users need to maintain control over their data, privacy settings and the ability to define their likes, dislikes and other preferences…
PODCAST: This Week in Location-Based Marketing — Banjo, Ditto
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss: Banjo’s one million users, Mastercard’s daily deals service, Ditto acquired by Groupon, and Square’s insane valuation. Plus a special appearance by Jyri Engestrom of Ditto…
Street Fight Daily: Journatic Gives a Preview, Chalkboard Shutters
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
The Burbs Get a First Look at Journatic (Chicago Reader)…
Singapore-based Location Ad Service Chalkboard Closes (The Next Web)…
Groupon Plans for World Domination Include More ‘Hyperlocal’ Offers (Wall Street Journal)…
Big Brands and Hyperlocal Sites: A Matchmaker Gives the Lowdown
Size matters when national advertisers look at hyperlocal sites, but not that much. That’s what I got from a phone talk with Bryan Quinn, vice president of publisher strategy & operations at Cox Digital Solutions. CDS — the combination of Cox acquisition Adify and Cox Cross Media in January 2011 – is the middleman between advertisers as big as Walmart and Target and their agencies and local digital sites of all varieties…
Giving National Campaigns a Local Edge
By developing a highly-customized local digital advertising strategy that complements existing campaigns, retailers and brands can consistently and effectively drive sales that help to increase revenue and create a more personal relationship with customers…
Case Study: Finding an Easier Way to Accept Deal Bookings
Ray Chang, the founder and CEO of The Motorsport Lab, was excited about the prospect of running his first Groupon offer in 2010. What he wasn’t expecting was the crush of phone calls that resulted. To help decrease the pressure on his staff, Chang started using Genbook to handle online reservations. Since then, he’s been able to run three subsequent deals without overburdening his employees…
Street Fight Daily: Amazon’s Deals, Groupon Told to ‘Grow Up’
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Amazon Starts Bringing the Art of Recommendations to Daily Deals (AllThingsD)…
Groupon Must Avoid Taking ‘Stupid Risks,’ CEO Says (Wall Street Journal)…
Google Releases Playbook for ‘Winning With Mobile’ (TechCrunch)…
Hyperlocals Must Move Quickly to Post Privacy Policies for Apps
Makers of location-based apps need to develop privacy policies soon, regulators warned today. California’s special assistant attorney general for technology told a group of mobile developers that the California Attorney General’s office will begin taking regulatory action in six months if app stores do not put in place a system to protect user privacy…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem