News and Analysis
Street Fight Daily: Social Shapes Young People’s Shopping Decisions, LinkedIn Adds Brand Insights
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 80% of Gen-Zers, 74% of Millenials Say Social Influences Their Shopping Choices… LinkedIn Allows Brands to Track Who Is Visiting Their Sites… How Uber Is Trying to Fix Itself…
Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Measurement Companies Are Thriving Even As AdTech As a Whole Falters… Lyft Partners with Taco Bell, Demonstrating How Ride-Hailing and Local Can Play Off Each Other… Improved Social Media Metrics Mean Influencer Marketing Gains Value…
Scorpion Acquires Driven Local, Building Out Its Franchise Business
Internet marketing company Scorpion has announced this morning that it acquired digital marketer Driven Local. Together, they plan to offer technology, services, localized video ads, and campaigns for local and multi-local businesses across markets such as healthcare, legal, franchise, and home services.
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Judge Suggests Some, But Not All, Bloggers Qualify as ‘Journalists’ Under Law
Perhaps hyperlocal bloggers are journalists after all. Federal Judge Marcos Hernandez in Oregon ruled last November that a self-proclaimed “investigative blogger” was not a journalist for purposes of Oregon’s shield law. But Hernandez has issued another opinion in the same case, responding to the criticism by explaining “I did not state that a person who ‘blogs’ could never be considered ‘media.'”
Street Fight Daily: Journatic CEO, PayPal Data, Geofeedia
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Pew Study: 18% Of U.S. Smartphone Owners Use Check-In Apps (TechCrunch)…
Journatic CEO: Efficiencies Make Hyperlocal Work (NetNewsCheck)…
PayPal’s Key to Winning Mobile Payments: Data (GigaOm)…
Should SMBs Get Into Content Marketing?
Small businesses need to think like the brands they are. They should follow the same protocol now being established by content marketers: create a portfolio of content; use the new distribution channels and social media to get the word out; and learn how to curate….
MapQuest Tries Its Hand at Social Discovery With mqVibe
The newish social mapping project debuted by MapQuest last October has been trying to create a neighborhood-centric “discovery” engine. The service launched in 50,000 neighborhoods across the U.S. and uses social media information about an area to generate a score for these neighborhoods.
PODCAST: This Week in Location-Based Marketing — Punchcard, WHERE
In this week’s episode, Facebook writes another check and acq-hires another team; PayPal puts WHERE to use; and Bravo goes around the world in 80 plates. All this plus our weekly M&A and funding roundup, our resource of the week and special guest Simon Liss, CTO of WeLoveMobile…
Street Fight Daily: CityPockets Closure, Qype Surges in Europe
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Closure of CityPockets Provides Window Into Daily Deal Biz Shakeout (GigaOm)…
Qype, The Yelp Of Europe, Claims Top Dog Status With 860,000 Places Reviewed (TechCrunch)…
AT&T Completes YP Sale (BIA/Kelsey)…
Citizen Journalism: Ready for a Rewrite
Citizen journalism can be reinvented to help communities not only become better informed but better places to live. The question is, are community sites ready to take the lead in reinventing citizen journalism to produce a 1 + 1 = 3?
Street Fight Daily: Offers to Google Maps, Patch Info in AOL Earnings
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Google Quietly Launches Groupon Now-Like Free Google Offers Across The U.S. (TechCrunch)…
AOL Earnings Reports Tell History of Patch Since 2009 (Poynter)…
Savored Makes Restaurant Reservations Based on Your Location (Mashable)…
CityPockets Shutters, Launches Coupon Discovery Site Reclipit
The company’s new venture aims to be a sort of Pinterest for coupon clippers, allowing users to post and “reclip” deals posted by established deal bloggers and friends. Users can use a bookmarklet to clip the image and link to deal and repost the metadata to their Reclipit accounts…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature