News and Analysis
Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices
Gannett’s newspaper chain has 110 million unique digital visitors each month putting it in the exosphere of news and information sites. But these days Jason Jedlinski, VP of product management at the company, is more focused on quality than quantity — what those many millions of users want to read and why.
Frankly Launches Audience Targeting Platform for Local Sales Teams
Local media companies are getting a new way to scale their digital campaigns and more precisely target audience segments. Programmatic ad-buying platform Frankly has announced the launch of an audience extension solution, which expands the number of ways and places where local publishers can reach defined audiences.
Street Fight Daily: Uber Goes Deep on Advertising, Marketers Set Sights on Echo Show
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Is Upping Its Ad Spend and Doubling Down on Data… Marketers Find a New Video Platform: Amazon Echo Show… Google Struggles to Push Its Newsfeed t0 Android Devices…
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BIA/Kelsey: Local Social Spend to Increase 270% by 2016
Local social advertising revenues are set to nearly quadruple (3.7x) over the next five years, according to a new study by BIA/Kelsey. The report projects that local spending on social networks will jump from $840 million in 2011 to $1.2 billion in 2012, reaching $3.1 billion in 2016…
Street Fight Daily: Groupon Revenues Up, AmEx App Serves Deals
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Sharp Revenue Increase for Groupon Gives Stock a Boost (Chicago Tribune)…
AmEx App to Blast Daily Deals Based on Your Payment History (Mashable)…
With Smartphone-Assisted Shopping, How You Shop Depends On Where You Shop (TechCrunch)…
How Buddy Media Uses Facebook to Drive Local Customers Into Stores
Co-founder and chief strategy officer Jeff Ragovin spoke with Street Fight recently about the growing opportunity that social media represents, how the company helped L’Oreal drive revenue to local salons, and the importance of language…
Judge Suggests Some, But Not All, Bloggers Qualify as ‘Journalists’ Under Law
Perhaps hyperlocal bloggers are journalists after all. Federal Judge Marcos Hernandez in Oregon ruled last November that a self-proclaimed “investigative blogger” was not a journalist for purposes of Oregon’s shield law. But Hernandez has issued another opinion in the same case, responding to the criticism by explaining “I did not state that a person who ‘blogs’ could never be considered ‘media.'”
Street Fight Daily: Journatic CEO, PayPal Data, Geofeedia
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Pew Study: 18% Of U.S. Smartphone Owners Use Check-In Apps (TechCrunch)…
Journatic CEO: Efficiencies Make Hyperlocal Work (NetNewsCheck)…
PayPal’s Key to Winning Mobile Payments: Data (GigaOm)…
Should SMBs Get Into Content Marketing?
Small businesses need to think like the brands they are. They should follow the same protocol now being established by content marketers: create a portfolio of content; use the new distribution channels and social media to get the word out; and learn how to curate….
MapQuest Tries Its Hand at Social Discovery With mqVibe
The newish social mapping project debuted by MapQuest last October has been trying to create a neighborhood-centric “discovery” engine. The service launched in 50,000 neighborhoods across the U.S. and uses social media information about an area to generate a score for these neighborhoods.
PODCAST: This Week in Location-Based Marketing — Punchcard, WHERE
In this week’s episode, Facebook writes another check and acq-hires another team; PayPal puts WHERE to use; and Bravo goes around the world in 80 plates. All this plus our weekly M&A and funding roundup, our resource of the week and special guest Simon Liss, CTO of WeLoveMobile…
Street Fight Daily: CityPockets Closure, Qype Surges in Europe
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Closure of CityPockets Provides Window Into Daily Deal Biz Shakeout (GigaOm)…
Qype, The Yelp Of Europe, Claims Top Dog Status With 860,000 Places Reviewed (TechCrunch)…
AT&T Completes YP Sale (BIA/Kelsey)…
Citizen Journalism: Ready for a Rewrite
Citizen journalism can be reinvented to help communities not only become better informed but better places to live. The question is, are community sites ready to take the lead in reinventing citizen journalism to produce a 1 + 1 = 3?
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