Street Fight Daily: Uber Goes Deep on Advertising, Marketers Set Sights on Echo Show

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Uber Is Upping Its Ad Spend and Doubling Down on Data (AdExchanger)
Uber’s rider-focused ad spend has increased twentyfold in the last year and a half. “The onus that puts on us to be really clever in our targeting and thoughtful is incredibly high,” said Kellyn Kenny, Uber’s VP of marketing.

Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices (Street Fight)
Gannett’s newspaper chain has 110 million unique digital visitors each month putting it in the exosphere of news and information sites. But these days Jason Jedlinski, VP of product management at the company, is more focused on quality than quantity — what those many millions of users want to read and why.

Marketers Find a New Video Platform: Amazon Echo Show (Digiday)
When Amazon’s Echo Show officially launched on June 28, publishers rapidly announced video-optimized skills for the device, while Amazon only partnered with a handful of brands to do the same. MediaPost: AI-driven personal assistant apps are rapidly changing consumer habits

Frankly Launches Audience Targeting Platform for Local Sales Teams (Street Fight)
Local media companies are getting a new way to scale their digital campaigns and more precisely target audience segments.  Programmatic ad-buying platform Frankly has announced the launch of an audience extension solution, which expands the number of ways and places where local publishers can reach defined audiences. 

Google Struggles to Push Its Newsfeed t0 Android Devices (Recode)
Google released a personalized news feed for phones this week, showing a stream of content based on people’s location, search histories and topics they’ve selected to follow. But Google is having a little trouble rolling it out on devices that run the company’s very own Android mobile operating system.

Food Delivery Companies Are Experimenting with Surge Pricing (Quartz)
Everyone hated surge pricing when Uber first added it to rides. Now surge is becoming ubiquitous among food delivery startups, too.

Why Brands Should Focus on Identity While Leveraging Consumer Data (AdWeek)
Steven Wolfe Pereira: It’s time to move the conversation past just data. In a connected world, we will all have more data than we know what to do with. It’s time to shift the conversation from data to identity. When thinking about an identity-based approach, here are four things to consider…

In Turn of Events, Blue Apron’s Shares Fly After Bullish Wall Street Ratings (Business Insider)
Analysts see investors changing their views on the company even with the competition that Amazon’s newly launched subscription-box meal kits brings. VentureBeat: A big week ahead for tech earnings.

Lyft to Develop Self-Driving Car Tech in New Silicon Valley Facility (NYT)
On Friday, Lyft, the ride-hailing company, announced that it was developing its own self-driving technology, marking yet another company’s gamble that the future of transportation will be marked by self-driving cars.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]