News and Analysis
#SFSNYC: How Slice Helps Local Pizzerias Get in on Ordering via Mobile
Lots of apps can connect consumers to restaurants to order meals, but New York-based Slice has focused on a particular food niche that founder and CEO Ilir Sela says is built on customer loyalty — pizza. Sela says his company’s product is offered as a way to extend the natural loyalty consumers have for their local pizzerias.
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Street Fight Daily: PayPal Targets SMBs, Google Tests AR Glasses
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups. PayPal Targets Small Businesses With All-in-One Tool PayPal Payments (GigaOm) PayPal is organizing its payments products for small business into one larger service called PayPal Payments that is meant to provide an array of tools for online, in-person and mobile payments. The […]
Why Do We Check In?
“I did not want to be mayor of my dentist’s office. Why did I even check in?” read a tweet posted last week by Digital First Media’s Steve Buttry. Buttry was echoing a thought that I’ve had a lot lately about my own habit of checking in to Foursquare: I don’t know exactly why I’m checking in, or what I get out of it — yet I do it anyway, usually several times per day.
7 Tips for Big Brands That Want to Reach Local Consumers
National brands that add local context to their mobile campaigns can expect to see click-through rates that are 4% to 7% higher than typical mobile display ads, while adding something as simple as a local phone number to an ad can increase response rates by 40%. We asked two top marketers for their advice to brands thinking of going local…
Street Fight Daily: Groupon Sued, ExxonMobil Taps Shopkick
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Hit With First Shareholder Suit Over Accounting (PaidContent)…
Urban Airship Brings Location, Context Targeting To Mobile Notifications (TechCrunch)…
ExxonMobil Taps Shopkick To Lure Drivers (MediaPost)…
Closely Launches Business Intelligence App for Local Merchants
Closely, a Denver-based startup that has created an online marketing dashboard for small businesses, has launched a mobile business intelligence app that aggregates nearby competitors’ deal and social media activity in a live stream. The new product, Perch, which is currently in a closed beta, is intended to give local merchants a snapshot update of their competitors’ marketing activities…
4 Keys to Launching a Location-based Service
What makes launching a location-based app so difficult? In addition to the run-of-the-mill issues that face consumer startups as a whole, location-based services are plagued by the fact that they’re inherently local products, meaning that success has to be geographically relevant. 10,000 users spread across the country are not nearly as valuable as 1,000 users in a single neighborhood…
Deals Site Privy Launches, Giving Merchants More Control
The Boston-based deals start-up is hoping to change the way small businesses use daily deals by giving them more control over distribution and promotion. The company allows SMBs to create and manage their offers, and helps them market through the business’s online networks — to Facebook fans, Twitter followers, and visitors to their website. ..
Localeze, Locationary Partner to Streamline Enhanced Search
The two companies will join to help “streamline the sharing of Name, Address and Phone Number (NAP) data and enhanced business information for local search engines and businesses.” According to Localeze president Jeff Beard, his company will utilize Locationary’s Saturn platform and offer it as a local data solution for their clients…
Street Fight Daily: SEC Probes Groupon, Manta Raises $44M
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
SEC Probes Groupon (Wall Street Journal)…
Borrell: Local Online Advertising to Grow 21% (NetNewsCheck)…
Online Community For Small Businesses Manta Raises $44M (TechCrunch)…
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