News and Analysis
Street Fight Daily: Facebook Boosts Brands’ Targeting Power, Microsoft Launches SMB Marketing Tools
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing Custom Audiences Based on Engagement with Instagram Business Profiles… Microsoft Launches New Email Marketing and Invoicing Tools for Small Businesses… Uber Might Have to Radically Alter How It Pays Workers Following a UK Government Report…
Street Fight Daily: Alexa Favors Prime Products, Newspapers Unite to Challenge Duopoly
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is More Likely to Recommend Prime Products, New Research Indicates… News Outlets to Seek Bargaining Rights Against Google and Facebook… Waymo Drops Most Patent Claims in Uber Self-Driving Car Lawsuit…
Latest Posts
Will Retargeting Destroy Hyperlocal Chain Models?
Ad retargeting damages the economics of hyperlocal networks hoping to make any real ad revenues selling to larger buyers. These same buyers can – and increasingly do – use retargeting to get the same Internet users at a fraction of the cost. This is another example of how hyperlocal actually scales down better than it scales up…
How Location-Based Services Are Reinventing Radio
Local radio offers an ideal platform for the delivery of location-based services. Many digital radio technologies are already being used to collect information about users and disseminate target ads. Radio has reached a turning point according to Pandora founder Tim Westergren: “At the core of that transformation is personalization.”
Street Fight Daily: ‘Local Consumer,’ Curley Leaves Las Vegas Sun
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
After Strong Quarter, Groupon Starts Looking Like a Deal Again (AllThingsD)…
Rob Curley Leaves Las Vegas Sun (Poynter)…
Understand the ‘Local Consumer,’ and You’ll Understand How to Serve SMBs (VentureBeat)…
Factual Adds Context to Location With New API
Factual has added deeper analytics to its compendium of location data services with the release of its new Geopulse API this morning. The API enables developers to retrieve contextual information — commercial profiles and density scores as well as demographic indicators like age, gender, and median income — for a given location across Factual’s 50-country reach.
5 Tools Hyperlocal Publishers Can Use to Improve Online Ad Sales
Salespeople from hyperlocal publications are increasingly turning to turnkey ad platforms in an effort to simplify the process of selling and creating display ads for small business owners. Here are five platforms that publishers are using to streamline the sales process when working with small business advertisers.
Street Fight Daily: Groupon Revenues Up, AmEx App Serves Deals
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Sharp Revenue Increase for Groupon Gives Stock a Boost (Chicago Tribune)…
AmEx App to Blast Daily Deals Based on Your Payment History (Mashable)…
With Smartphone-Assisted Shopping, How You Shop Depends On Where You Shop (TechCrunch)…
Judge Suggests Some, But Not All, Bloggers Qualify as ‘Journalists’ Under Law
Perhaps hyperlocal bloggers are journalists after all. Federal Judge Marcos Hernandez in Oregon ruled last November that a self-proclaimed “investigative blogger” was not a journalist for purposes of Oregon’s shield law. But Hernandez has issued another opinion in the same case, responding to the criticism by explaining “I did not state that a person who ‘blogs’ could never be considered ‘media.'”
Street Fight Daily: Journatic CEO, PayPal Data, Geofeedia
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Pew Study: 18% Of U.S. Smartphone Owners Use Check-In Apps (TechCrunch)…
Journatic CEO: Efficiencies Make Hyperlocal Work (NetNewsCheck)…
PayPal’s Key to Winning Mobile Payments: Data (GigaOm)…
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