Street Fight Daily: Facebook Boosts Brands’ Targeting Power, Microsoft Launches SMB Marketing Tools

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Facebook Is Testing Custom Audiences Based on Engagement With Instagram Business Profiles (AdWeek)
Brands included in the test group can choose the types of engagement with their Instagram business profiles to include — all interactions, users who have messaged the profile, etc. — along with specifying a time period of up to 365 days prior.

Survey of Brand Retailers Highlights Accelerated Adoption of AI-Powered Marketing (Street Fight)
 A new survey sheds light on how major brands are investing in artificial intelligence and what decision-makers in the retail and e-commerce industries should be doing to better harness the technology.

Microsoft Launches New Email Marketing and Invoicing Tools for Small Businesses (TechCrunch)
Microsoft on Monday launched in preview three new tools for small businesses: Microsoft Connections, Microsoft Listings and Microsoft Invoicing. These join the company’s existing stable of small business tools like Microsoft Bookings and the Outlook Customer Manager.

How Amazon Prime Day Can Give Other Retail Brands a Boost (Street Fight)
Prime Day brings noticeable increases in shopping, he says, but not at Black Friday levels. There is, however, a spillover effect on Prime Day, Criteo CEO Jaysen Gillespie says, and smaller retailers can benefit from the foot traffic drawn to anchor stores at shopping centers.

Uber Might Have to Radically Alter How It Pays Workers Following a UK Government Report (Business Insider)
Uber and Deliveroo may have to radically change the way they do business in the UK, after a government-commissioned report demanded they guarantee the minimum wage at certain times.  

What the EU’s Google Ruling Means for Brands and Content Providers Worldwide (eMarketer)
Though the ruling won’t have an immediate impact on the US, it could eventually reverberate and create new challenges for content management providers and international brands. Kevin Lee spoke with eMarketer’s Maria Minsker about the potential consequences.

Shazam and Waze Rethink Mobile Creative (AdExchanger)
Shazam and Waze are two apps championing beautiful mobile creative, but they can do so by relying on other revenue sources. Fifteen-year-old Shazam is on 400 million devices globally and sells half of its inventory programmatically; Waze is owned by Google.

QVC to Acquire Rival HSN for More Than $2 Billion (WSJ)
Longtime rivals QVC and the Home Shopping Network have agreed to merge as two retailers built around cable television adapt to a world where impulse buying and video watching is moving to smartphones.

Allied or Not, News Organizations Face Uphill Battle Against Duopoly (Digiday)
Lucia Moses: You can look at the effort as a sign that the news industry is finally getting its act together. Or you can see it as an industry in decline that has never been able to solve its own product and business model problems — and is now looking to the government to help save it.

Snap Falls Below Its IPO Price for the First Time (TechCrunch)
Oh Snap. The Snapchat parent had a difficult day on the stock market, closing at $16.99. It’s officially fallen below its $17 IPO price for the first time.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]