Street Fight Daily: ‘Local Consumer,’ Curley Leaves Las Vegas Sun

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

After Strong Quarter, Groupon Starts Looking Like a Deal Again (AllThingsD)
Tricia Duryee: Even though Groupon continues to carry the warning that its financial processes are weak, a handful of analysts upgraded Groupon to a buy rating and investors sent the stock soaring after the company released impressive first-quarter results. Apparently the final reassurance analysts and investors were looking for was that the company is indeed still growing.

Rob Curley Leaves Las Vegas Sun (Poynter)
After four years at the Las Vegas Sun, hyperlocal guru Rob Curley is leaving the news organization. A memo from Brian Greenspun, the paper’s publisher and president, does not specify what Curley is doing next, just that “Rob has decided he has done what he can here.”

Understand the ‘Local Consumer,’ and You’ll Understand How to Serve SMBs (VentureBeat)
One thing that unites the way hyperlocal companies are evolving is that they are all becoming more and more focused on the local consumer — and on helping small businesses understand how they can reach the right person, in the right place, at the right time, with the right message.

Borrell Report: Online Co-op Ads a $1.7B Business (NetNewsCheck)
Co-op ads, in which manufacturers reimburse retailers for ad expenditures, spawn billions of dollars in local advertising, and digital is becoming a much bigger part of the co-op landscape, according to a new study from Borrell Associates.

GM to Drop Facebook Ads Due to Low Consumer Impact (Reuters)
General Motors Co said on Tuesday it will stop advertising on Facebook, even as the social networking website prepares to go public, with a source familiar with the matter saying the automaker had decided Facebook’s ads had little impact on consumers.

Foursquare Check-Ins Now on Facebook Timeline Map (Mashable)
Foursquare sent a tweet on Monday announcing that users who send their check-ins to Facebook will now be able to see them on their Facebook Timeline maps. Until now, Facebook could only see check-ins done through Facebook or Instagram on their Facebook Timeline maps.

Groupon’s Q1 Numbers Contain A $60 Million Timebomb (Business Insider)
Jim Edwards: Groupon’s Q1 numbers do not fundamentally alter our understanding of the company’s business — which still isn’t profitable on a GAAP basis — because there’s $60 million in cash sitting on Groupon’s books that doesn’t belong to Groupon. In other words, Groupon only turned a $39.6 million operating profit if you ignore its unpaid bills.

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