News and Analysis
Report: Delivery Apps Don’t Cannibalize Restaurant Visits
Sense360’s analysis found no evidence that delivery apps lead to significant drops in restaurant visits. The analysis also found that consumers who download delivery apps tend to have higher incomes, and visit fine dining restaurants 2.5x more frequently, than those who haven’t downloaded these apps.
Making Sense of Posts in Google’s SMB Product Portfolio
“In local, most businesses do not have a transaction so Google wants to control the action,” Mike Blumenthal tells David Mihm. “If they can sell an ad, great, and if not then they take credit for a click or a call, driving directions or response to a CTA (and gather the data of those activities).”
Latest Posts
6 Email Optimizers for Improving Daily Deal Open Rates
It’s become increasingly difficult for daily deal publishers to cut through the clutter and get their offers noticed. In an effort to boost the open and purchase rates on their marketing messages, a number of deal providers have turned to technology companies offering email optimization platforms for help. Here are six email optimization platforms deal companies can use to improve response rates…
How Local Gyms Can Use LBS Fitness Apps
Mark Hemphill, Founder and COO of ScreenScape says that “place-based media is a natural fit for fitness clubs. There are tons of applications ranging from fitness videos, to membership drives and loyalty programs that make it a natural application for both venue enhancement and member engagement.”
Street Fight Daily: Hyperlocal Shopping at Sears, Pirq for Apple Staffers
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Sears Rolls Out Hyperlocal Shopping Site (Crain’s Chicago Business)…
Want To Know What Apple Will Do Next In Mobile Commerce? Check Out The Pirq It’s Giving To Employees (TechCrunch)…
The Real Reason Foursquare Finally Decided To Pursue Revenues Now (Business Insider)…
Investment Newsletter Sees Directories, Deals at ‘Critical’ Stage
The second issue of Street Fight’s monthly newsletter focused on strategy and investment in hyperlocal was released today. The current issue looks at: the upheaval in the directory business represented by the sale of AT&T Interactive to Cerberus; the risky pivot for daily deals companies toward e-commerce; the huge opportunities in data curation; and more…
Will eBay Be the Next Giant in Local?
It’s not just about where users are spatially, or what device they’re on. It’s a function of where they are in the proverbial purchase funnel — the increasingly convoluted path between offline and offline worlds that leads from awareness to purchase. “The boundaries between the physical and digital world have disappeared, says WHERE’s Walt Doyle, “and the purchase funnel has become a purchase pretzel.”
Privacy Experts: Consumer Trust Is Vital for Mobile Payments and Apps
Building relationships with consumers is all about trust — and trust is exactly what consumers lack when it comes to most mobile transactions: “Without strong user privacy controls, mobile payments may turn your cell phone into a magnet for telemarketing, spam, and online behavioral advertising,” CDT’s Harley Geiger writes…
Street Fight Daily: Facebook Bags Glancee, Klout Going Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
What Facebook May Do With New Acquisition Glancee (ReadWriteWeb)…
In Letter to Stockholders, Groupon CEO Explains Strategy (The Next Web)…
Foursquare Gets Its Own Searchable Timeline With New History Page (TechCrunch)…
Does the ‘Debt’ in Daily Deal Transactions Inhibit Loyalty?
Even forward-thinkers who speak about “commerce,” or “local commerce,” or even “e-commerce” as the next stage in digital marketing are abstracting too quickly: the industry-sparking innovation here is the use of commerce to drive customer acquisition by bringing the point of sale to the moment of impression…
PODCAST: This Week in Location-Based Marketing — Kodak, Gopogo
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Kodak’s attempts to make some money in mobile, mobile ticketing with Masabi, Gopogo and Project Noah launch — and is Foursquare getting ready to make some money? All this plus a busy week in funding and special guest Alexis Zamcow from Canada Post…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation