News and Analysis
LBMA Podcast: Lyft + Amtrak, Placecast, Reveal Mobile
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Capsule pharmacy, Sony & Shakira, Thin Film, InMarket, McDonald’s.
Street Fight Daily: Marketers Take Note as Snap’s Q2 Disappoints, Uber Infighting Escalates
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Falls 17% as Revenue and Daily User Growth Disappoint… Benchmark Is Suing Kalanick and Uber Over Board Control… Facebook Courts Video Makers for ‘Watch’ Tab with Financial Incentives…
Facebook Talks About Its ‘Shared Future’ With Local News Publishers
In recent sessions, many publishers – most of them focused on local news – are learning best practices of digital publishing that have helped Facebook attract an audience of more than 2 billion subscribers.
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Journatic CEO Accepts Blame for Bogus Bylines
The popular National Public Radio show “This American Life” turned its eye on hyperlocal news service Journatic this weekend, revealing in its latest episode that the company’s local real estate site BlockShopper had slapped fake bylines onto some of the site’s lawsuit-prone stories. “This was a mistake,” Journatic CEO Brian Timpone told Street Fight yesterday. “We should never have run an alias byline and sent the article to our partners.”
Street Fight’s 5 Most Popular Stories From the First Half of 2012
The first six months of 2012 have brought a lot of interesting developments in the world of Street Fight — from the publication of our first research report, to our second major industry conference, to the launch of our monthly Hyperlocal Investment Report newsletter and our new job listings board. With the first half of the year in the bag, here’s a look back at the top Street Fight stories (at least in terms of traffic) so far this year…
Are QR Codes Here to Stay?
From a hyperlocal perspective, QR codes can be a powerful tool. It’s important to consider them as an engagement vehicle to drive traffic to your local destination, whatever that may be. Local store, local event, doctor’s office or coffee shop — they can be leveraged to increase footfall and ultimately revenue…
Who’s Hiring: New Hyperlocal Jobs Posted at Factual, SCVNGR and More
Street Fight’s job listings board, powered by StartUpHire, has added listings within the past few weeks. The board hosts multiple listings in operations, sales and tech, from companies such as Mashery, Factual, Loopt, OneSpot, Yipit, JiWire, Half-Off Depot, Inc., EveryScape, SCVNGR and Poggled. Below, we examine the newest hirers.
PODCAST: This Week in Location-Based Marketing — Google, Foursquare
In this week’s episode, hosts and Asif Khan wonder if Facebook is really launching a location-based ad platform. They also look at why Google is getting into fleet and resource management. Special guest Holger Luedorf, VP Business Development at Foursquare.
Street Fight Daily: Twitter’s Mobile Success, Foursquare Apps
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
… Twitter’s Mobile Ads Begin to Click (WSJ)… Foursquare now includes other apps inside its own, adding context to your location (The Next Web)… Tim Armstrong Reportedly Asked An Old Friend To Save Patch, And He Said No (SAI)…
Does the New TribLocal Deserve Time Out Chicago’s Trash Talk?
I’ve looked at what Journatic has produced at TribLocal — it’s only editing the print version of the Chicago Tribune-owned suburban hyperlocal network so far — and it’s not worthless garbage…
Street Fight Daily: Google Now, ‘Times’ Debriefs on Hyperlocal
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… p style=”text-align: left;”>Google Now’s Personalized Search With Automated Results: Creepy Or The Future Of Search? (Fast Company)…
Five Things The New York Times Leaned From Its Three-Year Hyperlocal Experiment (Nieman Journalism Lab)…
Project Glass Is The Future Of Google (TechCrunch)…
Patch Local Editor is Having Fun (Romenesko)…
Placecast Expands Geo-Marketing Platform to Mobile Wallets
Earlier this month, mobile advertising company Placecast hit 10 million active users on its ShopAlerts platform — a white-label service that helps advertisers like North Face and AT&T push geo-targeted offers to consumers who opt in. Now, the six-year-old company is expanding into the mobile wallet space with the launch of ShopAlerts Wallet this morning…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem