News and Analysis

News & Analysis

Openings and New Hires at Placed, Main Street Hub and Apptus

by Geoff Michener Share this  
Share this:

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Search Influence, SalesFuel and Buzzboard.

News & Analysis

What Happens to Local Data When Physical Stores Close?

by Stephanie Miles Share this  
Share this:

More than 8,600 brick-and-mortar stores are expected to close this year. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains, outdated location data can lead to frustrated shoppers and missed opportunities for sales.

News & Analysis

Street Fight Daily: Google Bolsters SMB Marketing Tools, Marketers Focus on Social and Video

by Joseph Zappa Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Posts Now Live for All My Google Business Users… Marketers Plan to Spend More on Social Video… Some Uber Employees Balk at Travis Kalanick’s Exit…

Latest Posts

News & Analysis

How Buddy Media Uses Facebook to Drive Local Customers Into Stores

by Noah Davis Share this  
Share this:

Co-founder and chief strategy officer Jeff Ragovin spoke with Street Fight recently about the growing opportunity that social media represents, how the company helped L’Oreal drive revenue to local salons, and the importance of language…

News & Analysis

Judge Suggests Some, But Not All, Bloggers Qualify as ‘Journalists’ Under Law

by Brian Dengler Share this  
Share this:

Perhaps hyperlocal bloggers are journalists after all. Federal Judge Marcos Hernandez in Oregon ruled last November that a self-proclaimed “investigative blogger” was not a journalist for purposes of Oregon’s shield law. But Hernandez has issued another opinion in the same case, responding to the criticism by explaining “I did not state that a person who ‘blogs’ could never be considered ‘media.'”

News & Analysis

Street Fight Daily: Journatic CEO, PayPal Data, Geofeedia

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Pew Study: 18% Of U.S. Smartphone Owners Use Check-In Apps (TechCrunch)…

Journatic CEO: Efficiencies Make Hyperlocal Work (NetNewsCheck)…

PayPal’s Key to Winning Mobile Payments: Data (GigaOm)…

News & Analysis

Should SMBs Get Into Content Marketing?

by Patrick Kitano Share this  
Share this:

Small businesses need to think like the brands they are. They should follow the same protocol now being established by content marketers: create a portfolio of content; use the new distribution channels and social media to get the word out; and learn how to curate….

News & Analysis

MapQuest Tries Its Hand at Social Discovery With mqVibe

by Isa Jones Share this  
Share this:

The newish social mapping project debuted by MapQuest last October has been trying to create a neighborhood-centric “discovery” engine. The service launched in 50,000 neighborhoods across the U.S. and uses social media information about an area to generate a score for these neighborhoods.

News & Analysis

PODCAST: This Week in Location-Based Marketing — Punchcard, WHERE

by Asif Khan Share this  
Share this:

In this week’s episode, Facebook writes another check and acq-hires another team; PayPal puts WHERE to use; and Bravo goes around the world in 80 plates. All this plus our weekly M&A and funding roundup, our resource of the week and special guest Simon Liss, CTO of WeLoveMobile…

News & Analysis

Street Fight Daily: CityPockets Closure, Qype Surges in Europe

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Closure of CityPockets Provides Window Into Daily Deal Biz Shakeout (GigaOm)…

Qype, The Yelp Of Europe, Claims Top Dog Status With 860,000 Places Reviewed (TechCrunch)…

AT&T Completes YP Sale (BIA/Kelsey)…

News & Analysis

Citizen Journalism: Ready for a Rewrite

by Tom Grubisich Share this  
Share this:

Citizen journalism can be reinvented to help communities not only become better informed but better places to live. The question is, are community sites ready to take the lead in reinventing citizen journalism to produce a 1 + 1 = 3?

Case Studies

Case Study: New York Acupuncturist Grows Business With Signpost

by Stephanie Miles Share this  
Share this:

As the owner of Premier Integrative Medicine, an acupuncture clinic in New York City, Humberto Toledo has struggled to generate walk-in traffic without a street-level storefront. To combat this issue, Toledo now uses Signpost to run regular deals and incentives to attract new customers, and says the company is less “intimidating” to work with than competitors like Groupon and LivingSocial…

News & Analysis

Street Fight Daily: Offers to Google Maps, Patch Info in AOL Earnings

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Google Quietly Launches Groupon Now-Like Free Google Offers Across The U.S. (TechCrunch)…

AOL Earnings Reports Tell History of Patch Since 2009 (Poynter)…

Savored Makes Restaurant Reservations Based on Your Location (Mashable)…

Street Fight’s Big 3

Street Fight Columns

Street Fight Categories

Subscribe to Street Fight Daily
Wake Up to the Latest in Location Tech

Don't Worry. We Don't Spam.