News and Analysis
Street Fight Daily: Users Stand by Uber Despite Scandals, FTC Clears Amazon-Whole Foods Deal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Despite the Drama, Uber Reports Strong User Growth and Financial Outlook… Amazon’s Whole Foods Deal Clears Last Two Major Hurdles… Paid-Search Advertising Still Outranks Social in Performance…
Hiya and Samsung Turn the Phone Dialer Into a Local Search Engine
“When you buy a new Samsung device, the phone just does more than the iPhone or any other Android,” says Mayur Kamat, Hiya’s VP of product. “Without downloading or installing anything, the user can call a business in the same way they call their friends and family.”
Street Fight Daily: Google and Walmart Partner Up, Uber Turmoil Starts to Affect Investor Support
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Walmart Partner Up as Both Face Threat from Amazon… Mutual Funds Mark Down Uber Investments by Up to 15%… Wall Street Loves Ad Tech Right Now — As Long As You’re Making a Profit…
Latest Posts
With Offbeat Features, Hyperlocals Can Spark Better Engagement
Maybe hyperlocal news sites should take a look at the old Life magazine formula, and see how they could adapt it to their news mix. I’m not saying that local sites should start running pinups. But a steady diet of stories about school budget hearings and local festivals aren’t enough. Why not spice up the homepage with more local feature content — especially stories that have strong visuals…
A Site to Suss Out What a Local Neighborhood Is Actually Like
CEO Ann Montgomery created Nabewise to be an online repository for specific information about neighborhoods in cities around the country — uncovering the type of stuff a local would know, but which someone visiting for the day (perhaps to see if they wanted to move there) would never uncover…
Street Fight Daily: Urbanspoon Launches ‘Guides,’ Groupon Defends
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Urbanspoon Launches Dining Recommendations from Both Users and Celebrity Chefs (Pando Daily)… Groupon Fires Back at Shuttered Waffle Business (ABC News)… Post Paywall, Greenville’s Media Scene Shifts (NetNewsCheck)…
With Patch Revenue Up 100% in Q2, Armstrong Hints at ‘Second Phase’
The hyperlocal network’s traffic is growing at “double-digit rates,” according to AOL’s second quarter earnings report. Patch is also gearing up for what AOL CEO Tim Armstrong calls, “phase two” of its product roadmap, which will focus on adding the ability for “high-level community involvement in a very precise way on the Patch platform.”
Uber’s Ice Cream Stunt and the Future of Get-It-Now Local Commerce
With instant delivery, the local advertising market comes alive all of a sudden. Because now huge chunks of commerce where Amazon has stomped out mom-and-pops now becomes viable again because, at least for now — Amazon can’t get it to you same day, if you ab-fab-gotta-have-it-now-now-now. This trickles down into new reasons for mom-and-pops to, you guessed it, advertise online…
Case Study: Yoga Chain Ups Revenue With Perkville Loyalty Program
At Charm City Yoga, a chain of six yoga studios in the Baltimore area, co-owner Chris Blades says he brings in $2,000 extra each month because of his loyalty program, which rewards frequent customers and sends automated reminders to clients who haven’t come back after 30 or 60 days…
Street Fight Daily: Foursquare Monetization, Square Valuation
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Rolls Out Its First Big Money-Making Feature: ‘Promoted Updates’ (TechCrunch)… Square Expects New Financing and a Loftier Value (NYT)… Craigslist Sues Apartment Search Site PadMapper Over Listings (GigaOm)…
Street Fight Announces Second Annual Two-Day Summit in New York
The brightest minds in hyperlocal will gather again in New York for Street Fight Summit 2012, Street Fight’s flagship event, on October 30th and 31st at 82Mercer in SoHo. The topic: The Next Generation in Hyperlocal. Over the course of two days, speakers from startups, media and technology will discuss key ideas and issues driving the ideas and strategies that will create lasting business models in hyperlocal.
6 Location-Based Marketing Strategies for Small Business Owners
Roughly half of all smartphone users are now finding offers and discounts based on their current locations, according to a 2012 report, but only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to promote their brands. Here are six tips from leaders in the location-based marketing field…
New Pontiflex Tool Uses Social Content to Generate Email Follow-Ups for SMBs
Mobile advertising company Pontiflex has launched a new Social FollowUp tool aimed at helping small businesses engage with new leads generated through its AdLeads platform. Social FollowUp pings newly acquired consumers with an auto-generated email that pulls recent content from a business’ existing social media accounts…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem