Street Fight Announces Second Annual Two-Day Summit in New York

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The brightest minds in hyperlocal will gather again in New York for Street Fight Summit 2012, Street Fight’s flagship event, on October 30th and 31st at 82Mercer in SoHo. The topic: The Next Generation in Hyperlocal. Over the course of two days, speakers from startups, media and technology will discuss key ideas and issues driving the ideas and strategies that will create lasting business models in hyperlocal.

Hyperlocal has come a long way in the 15 months since Street Fight launched to cover this burgeoning industry. “Daily deals” were a dominant industry then — now the terms more widely spoken include “local commerce” and “360 degree marketing services.” Location-based services were mainly just check-in services; now, they offer much more robust services to end users, and a range of opportunities for merchants and marketers. Hyperlocal publishing, too, has grown increasingly dynamic, with the emergence of data-driven, automated content models and their controversial future. Yellow pages, coupons and local search are seeing much innovation, motivation, and, in some cases, significant funding, sparking the potential for a battleground in the next year.

In keeping with this constantly evolving space, Street Fight Summit 2012 will host important, lively, productive and fruitful conversations — both on stage and in the hallways — on the topics and companies that are central to what’s coming next in hyperlocal. The event will arm attendees with essential knowledge and crucial relationships that will give their businesses a leg up in this competitive arena.

More details on the topics, panels and presentations will be available in the coming weeks. Check back regularly, as we’ll be adding to the speaker list, which already includes top executives from Yext, EveryBlock, Pandora, Foursquare, Patch, DataSphere, Constant Contact, PayPal and more.

Early bird tickets are available for $299 until July 31. Click here to buy tickets, and learn more about Street Fight Summit 2012. It is really thrilling to bring together such smart, creative and interesting individuals at these events. We look forward to seeing you there!