News and Analysis
Street Fight Daily: Google’s E-Commerce Influence Declines, Uber Under FBI Investigation
Google’s E-Commerce Influence In Steady Decline (MediaPost)… Uber Faces FBI Probe Over Program Targeting Lyft (WSJ)… Postmates Expands Unlimited, a Prime-Style Subscription Service, to 250k Merchants (TechCrunch)…
Placed Analysis Uncovers Location Data Biases
According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach nearly $30 billion by 2020. Placed’s analysis found that just 1% of locations are accurate enough to identify a store visit.
SMB Index: August a Flat Month for Local Stocks
After coming off a banner month in July where the SMB Index gained 4.6%, August 2017 was a flat month where the Index gave back 0.4%, consistent with other major indices we track.
Latest Posts
Street Fight Daily: DMN’s Marketing Venture, Google Offers Exec Exits
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Dallas Morning News Partners With Slingshot to Create Speakeasy Marketing Service (Dallas Morning News)… Google Offers Exec Eric Rosenblum Leaves for Mobile Ad Start-Up (All Things D)… Groupon Journeys Offshore for Customer Service (Wired)…
80% of Disposable Income Is Spent Within 20 Miles of Home – Or Is It?
Many “geoscenti” have uncritically accepted certain foundational local statistics because they’re so widely cited and repeated. As a result they’ve acquired the status of “common knowledge.” But are these numbers ultimately traceable to a real, credible source? It’s not really clear…
7 Strategies for Dealing With Online Reviews
While nobody doubts that positive reviews can be good for a business, many merchants aren’t quite sure how to encourage their customers to post their opinions online — and how to respond when they receive negative feedback in such a public forum. We spoke to five experts in the field and asked what businesses should consider when managing their online reviews…
Street Fight Daily: Mason Opens Up, Apple’s New Location Patent
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Andrew Mason Talks About Groupon’s Growth and Growing Up (Chigao Tribune)… Apple Patent Would Disable Smartphones by Location (Mashable)… Locu opens its local business data trove to devs with API (GigaOm)…
Should Local Publishers Really Try to Morph Into Marketers?
Publishers can make the transition from a publishing company to a marketing solutions company. But to do so is not just about developing a new product offering — it’s a change in the industry they are in. That doesn’t mean they can’t still have a newsroom or produce content. But it does mean content won’t be the focus…
New Hyperlocal Opportunities as TV Goes Social and Mobile
Looking at the role location plays in TV leads us to two key areas of opportunity. The first is the collection of location data from Twitter and other social TV platforms enabling networks to identify high and low geographic engagement regions. The second is the relationship between the viewers’ physical location and the presentation of offers/deals by brands…
PODCAST: This Week in Location-Based Marketing — Wendy’s, ExpertMaker
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss location-connected farms, groceries at the airport, more fast food QR code use — plus funding and M&A news, and special guest Lars Hard, founder of artificial intelligence company Expertmaker…
Patch Content Chief: ‘We Don’t Go After Audience at the Expense of Excellence’
When Rachel Fishman Feddersen joined Patch as chief content officer in February, the former editorial director of digital content, strategy and design at The Parenting Group was tasked with honing and refining the vision behind AOL’s local news play. Feddersen spoke with Street Fight recently about the calculus behind Patch’s content mix, what kinds of stories go viral, and what the hyperlocal network is planning for ahead of the November elections…
A Hyperlocal Co-op Hopes to Bloom in Community ‘News Desert’
Longtime print journalist Tom Stites says the model for his Web-based Banyan Project is that of a co-op — the economic and social structure for sizable minority chunks of the American power industry and agriculture, as well as credit unions and housing developments. We talked to him recently to find out more about what his “third-way” media approach is all about…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem