A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Google’s E-Commerce Influence In Steady Decline (MediaPost)
The company generated 62% of all traffic to e-commerce sites and 63% of all revenue in the past 12 months — down from 69% of traffic and 67% of revenue in the prior year ending in 2016.
Placed Analysis Uncovers Location Data Biases (Street Fight)
According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach nearly $30 billion by 2020. Placed’s analysis found that just 1% of locations are accurate enough to identify a store visit.
Uber Faces FBI Probe Over Program Targeting Lyft (WSJ)
Federal law-enforcement authorities in New York are investigating whether Uber used software to interfere illegally with its competitors, adding to legal pressures facing the embattled ride-hailing company and its new chief executive.
Raise Report: New Funding for MapR, Appier, AdWerx (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Strikingly, GetAccept, Turo, and Dataiku.
Postmates Expands Unlimited, a Prime-Style Subscription Service, to 250k Merchants (TechCrunch)
Unlimited, Postmates’ Prime-style loyalty program that gives subscribers free deliveries for $9.99/month, will cover all 250,000+ restaurants and other merchants listed on its app, and it has lowered the minimum order value to $20.
Experts Say Facebook’s Russia Disclosure Unlikely to Hurt Its Brand (Digiday)
“Ultimately, the Facebook brand won’t be damaged,” said Trevor Wade, global marketing director at branding agency Landor. “If anything, they will get a lift because they are making an effort to improve the platform and make it transparent.”
SMB Index: August a Flat Month for Local Stocks (Street Fight)
After coming off a banner month in July where the SMB Index gained 4.6%, August 2017 was a flat month where the Index gave back 0.4%, consistent with other major indices we track.
Two-Thirds of Americans Are Now Getting News from Social Media (Recode)
More than two-thirds of American adults — 67 percent, to be exact — “get at least some of their news on social media,” according to new data released Thursday by Pew Research Center. That’s up from 62 percent of American adults in 2016.
Fluent Combines with BlueFocus to Become Branding and Performance Platform (AdExchanger)
The rollups continue. The deal, announced Thursday, will blend performance marketing platform Fluent with some of BlueFocus International’s hodgepodge of indie PR, social and creative agencies.