News and Analysis
Street Fight Daily: AI Is Already Reshaping Retail, Facebook Releases Details on News Subscription Feature
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Artificial Intelligence Is Already Reshaping Retail in Profound Ways… Facebook Releases Details on Upcoming Subscription-Based News Product… What Retailers Think About the Store of the Future…
Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company
At a time when customers are accustomed to looking up insurance quotes on the Web or through an app, Edward Gold, advertising director at State Farm, says his company thrives off of its local interactions. He spoke with Street Fight about the approach the insurer takes with marketing at the local level.
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How Mobile Is Transforming Local Marketing
By using mobile-location data and predictive analytics, advertisers can reach users with deals based upon where they work, live and socialize. If a relevant ad is delivered and the transaction can be completed in one-or-two clicks, mobile advertising will provide what local merchants are willing to pay for – real sales results…
PODCAST: This Week in Location-Based Marketing — Foursquare, Loc-Aid
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Coke’s campaign with Foursquare to save your parks; finally an app for chocolate lovers to get excited about; plus stories about VISA, Liveshare, Microsoft, our resource of the week and special guest Caroline Hodge CMO of Loc-Aid…
Street Fight Daily: Highlight Takes Two, Digital First Announces Curation Team
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Highlight 1.2 Solves Some of the App’s Problems, but Big Questions Remain (The Verge)… Digital First Announces Curation Team (10,000 Words)… Twitter Offers Location Targeted Advertisements (CNET)…
Billions in Local Ad Dollars Surge to Online — But Just a Trickle to News
We hear a lot about the surging growth of local online ad revenue, and, to be sure, the numbers are growing fast — to $16.4 billion in 2011 (up 18% annually) and $19.90 billion projected for 2012 (up 22.2%), according to Borrell Associated. But very little of that revenue is flowing to “pure-play” news hyperlocals…
Street Fight Daily: Ebay Sees Mobile Surge, Bing Adds Foursquare
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… EBay’s John Donahoe Seeing a “Staggering Surge” in Mobile Shopping (All Things D)… LocalResponse Teams Up With ShopLocal For In-Store Mobile Ads (TechCrunch)…
Foursquare Adds ‘Updates’ Function for Local Merchants
The location-based app has rolled out a new tool this afternoon called Local Updates, which allows businesses to publish content (for free) to nearby users who have checked-in in the past. The updates will appear within users’ friends tabs, as well as in businesses’ listings under the explore tab…
In Russia and Eastern Europe, Daily Deals Market Shrinks As Well
A few weeks ago, I spent some time in the Ukraine, watching a lot of soccer and wandering around Kiev. While there aren’t a lot of hyperlocal publications in Eastern Europe, there is a strong daily deals market, and it is dealing with some of the same issues that the American market is — consolidation, possible contraction — and some different ones as well, particularly potential legal issues…
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