News and Analysis
Frankly Launches Audience Targeting Platform for Local Sales Teams
Local media companies are getting a new way to scale their digital campaigns and more precisely target audience segments. Programmatic ad-buying platform Frankly has announced the launch of an audience extension solution, which expands the number of ways and places where local publishers can reach defined audiences.
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Street Fight Daily: Ebay Sees Mobile Surge, Bing Adds Foursquare
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… EBay’s John Donahoe Seeing a “Staggering Surge” in Mobile Shopping (All Things D)… LocalResponse Teams Up With ShopLocal For In-Store Mobile Ads (TechCrunch)…
Foursquare Adds ‘Updates’ Function for Local Merchants
The location-based app has rolled out a new tool this afternoon called Local Updates, which allows businesses to publish content (for free) to nearby users who have checked-in in the past. The updates will appear within users’ friends tabs, as well as in businesses’ listings under the explore tab…
In Russia and Eastern Europe, Daily Deals Market Shrinks As Well
A few weeks ago, I spent some time in the Ukraine, watching a lot of soccer and wandering around Kiev. While there aren’t a lot of hyperlocal publications in Eastern Europe, there is a strong daily deals market, and it is dealing with some of the same issues that the American market is — consolidation, possible contraction — and some different ones as well, particularly potential legal issues…
Forecast: Digital to Comprise More Than 15% of Local Ad Rev by 2016
The strong growth of digital revenue for local media will continue in 2012, according to a report from BIA/Kelsey. The company’s U.S. Local Media Forecast (2011-2016): Full Edition predicts a 13.1% increase between 2011 and 2012. Revenues from mobile search will jump 77.2%, while online video revenues will increase by more than 50%…
Five 360-Degree Marketing Platforms for SMBs
One way that SMBs can cut down on the time they spend creating and managing their hyperlocal marketing campaigns is by signing up for a 360-degree platform that brings many of the most popular digital marketing tools under one roof. Here are five comprehensive platforms that small businesses can use to streamline their online marketing efforts…
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