News and Analysis
Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Measurement Companies Are Thriving Even As AdTech As a Whole Falters… Lyft Partners with Taco Bell, Demonstrating How Ride-Hailing and Local Can Play Off Each Other… Improved Social Media Metrics Mean Influencer Marketing Gains Value…
Scorpion Acquires Driven Local, Building Out Its Franchise Business
Internet marketing company Scorpion has announced this morning that it acquired digital marketer Driven Local. Together, they plan to offer technology, services, localized video ads, and campaigns for local and multi-local businesses across markets such as healthcare, legal, franchise, and home services.
Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices
Gannett’s newspaper chain has 110 million unique digital visitors each month putting it in the exosphere of news and information sites. But these days Jason Jedlinski, VP of product management at the company, is more focused on quality than quantity — what those many millions of users want to read and why.
Latest Posts
Street Fight Daily: NextDoor Raises $18.6M, YP Freshens Site
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… NextDoor, the Social Network for Neighborhoods, Raises $18.6M (GigaOm)… YP.com Freshens Up Homepage, Creates Higher Expectations for the Inside (Screenwerk)… Reinventing the Billboard (Inc.)…
Does the ‘Arms Race’ Over Mapping Tech Benefit the Local Consumer?
As the consumer’s relationship with local information has shifted from search to discovery, so has their relationship with maps. The question for Google and Apple is whether 3D mapping is an innovation built to sustain, or disrupt, the search-based local web that Google envisioned when it launched Maps in 2005…
Street Fight Daily: TaskRabbit Scores $13M, Tribune Keeps Journatic
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… TaskRabbit Takes Another $13M, With Founders Fund Leading the Round (All Things D)… Media Companies have Trouble Finding the Sweet Spot in Hyperlocal Journalism (Chicago Tribune)… The Hard Truths of Hyperlocal Journalism Reveal Themselves in Journatic Trouble (Poynter)…
How Mobile Is Transforming Local Marketing
By using mobile-location data and predictive analytics, advertisers can reach users with deals based upon where they work, live and socialize. If a relevant ad is delivered and the transaction can be completed in one-or-two clicks, mobile advertising will provide what local merchants are willing to pay for – real sales results…
PODCAST: This Week in Location-Based Marketing — Foursquare, Loc-Aid
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Coke’s campaign with Foursquare to save your parks; finally an app for chocolate lovers to get excited about; plus stories about VISA, Liveshare, Microsoft, our resource of the week and special guest Caroline Hodge CMO of Loc-Aid…
Street Fight Daily: Highlight Takes Two, Digital First Announces Curation Team
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Highlight 1.2 Solves Some of the App’s Problems, but Big Questions Remain (The Verge)… Digital First Announces Curation Team (10,000 Words)… Twitter Offers Location Targeted Advertisements (CNET)…
Billions in Local Ad Dollars Surge to Online — But Just a Trickle to News
We hear a lot about the surging growth of local online ad revenue, and, to be sure, the numbers are growing fast — to $16.4 billion in 2011 (up 18% annually) and $19.90 billion projected for 2012 (up 22.2%), according to Borrell Associated. But very little of that revenue is flowing to “pure-play” news hyperlocals…
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