News and Analysis
How Red Wing Shoes Finds Its Stride in Brand Marketing
Even with a history that spans more than 110 years, the company cannot take for granted that its product will remain front and center with buyers. Dave Schneider, Red Wing’s CMO, spoke with Street Fight recently about keeping the brand connected to its audience and the Wall of Honor, which lets customers share stories about their trusty, well-worn boots.
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8 Strategies for Promoting Small Business Loyalty Programs
While big businesses have long managed customer loyalty programs with ease, the same can’t always be said for their small business counterparts. To find out how small business owners should launch their loyalty programs and encourage continued engagement, we spoke to eight experts in the field and asked what merchants need to do to get their programs off the ground…
Poll: Bad Experiences More Likely to Inspire Reviews
A poll of 1,000 U.S. respondents found that 19.1 percent of respondents are more likely to write a review after a poor experience, and 16.8 percent after a pleasant one. Another 42.5 percent said they’re equally likely to write a review regardless of the experience, and 21.6 percent said they’re not likely to write a review at all. The poll was conducted on behalf of Street Fight by third-party opinions site Toluna…
Study: Consumers Increasingly Will Give Personal Info for Deals
More than 80% of consumers expect companies to know their purchase history and retail experience, according to a new study from ClickFox. Additionally, more than 70% of respondents were happy to share location in exchange for giveaways, discounts, and improved service while 71.3% said it was fine if a company knew their location…
Street Fight Daily: Groupon Misses Estimates, Google Buys Frommer’s
A roundup of today’s big stories in hyperlocal content, commerce, and technology... Google-Frommer’s Deal Shows That Travel and Local Are Two Sides of Same Coin (GigaOm)… Groupon Sales Miss Estimates as Online Deal Demand Dims (Bloomberg Businessweek)… Is Google Eying a Same-Day Delivery Service? (Business Insider)…
Armed With New Funding, LocalBonus Stresses Universality, Convenience
The New York-based company recently closed a $900,000 round of financing, led by Payment Ventures, as well as Actinic Ventures and other angels to compete in the crowded loyalty space. Street Fight caught up with CEO Derek Webster to discuss LocalBonus’s place in the loyalty fray, and to see what the company is planning to do with its new funding…
Aligning Creative and Location to Make Better Mobile Ads
The ability to break creative down to where the consumer is interacting with location is already emerging as the next big trend for mobile marketing. Hand selecting where you want your creative to reach your customer makes a lot of sense — and the more you make it common practice, the more successful your mobile marketing efforts will be…
Street Fight Daily: Groupon Staff Strained, Foursquare ‘Nearby Friends’ Back
A roundup of today’s big stories in hyperlocal content, commerce, and technology... Groupon Staff Feel the Heat (Wall Street Journal)… ‘Nearby Friends’ Feature Returns to Foursquare (PC Mag)… St. Paul Daily Puts Engagement On Wheels (NetNewsCheck)…
Tracking and Analyzing Key Data in the Merchant Offer Redemption Loop
Employing a process that leverages the right tools at key points in the offer redemption loop is the key to getting a complete picture of offer program effectiveness. The foundation for this process includes data collection at the point of offer redemption and throughout the life of the customer-merchant relationship. Merchants and marketers can integrate this data into their existing reporting to understand customer lifetime value…
Street Fight Daily: Gilt City Names New Head, Facebook Courts SMBs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Sarah Chubb, Former President Of Conde Nast Digital, Is Now President Of Gilt City (SAI)… Facebook Courts Small Business Dollars With Easy Social Ad Campaign Creation (TechCrunch)… Reid Hoffman: Groupon Made Multiple Missteps While Going Public (PandoDaily)…
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