PODCAST: This Week in Location-Based Marketing — Nokia, Banjo

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss the new map and direction functionality on the Nook; Nokia gets Groupon in a daily deals partnership and GM gets cars to detect pedestrians; plus funding news, our resource of the week and Banjo CEO Damien Patton.

Episode 89

Recorded: August 5, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Barnes & Noble’s Nook gets Maps and Navigation courtesy of Skobbler (7:00)
2. Groupon partners with Nokia for real-time deals (14:40)
3. L’Oreal releases results of their TimeRazor & Duane Reade makeover campaign (18:58)
4. GM tests smartphone based pedestrian detection system (23:00)
5. CameraSync adds location-based uploads (28:20)

Featured Guest
UNTETHER.talks keynote clip: Damien Patton, CEO of Banjo talks Location: The Holy Grail of Relationships (34:25)

** for the complete keynote and 9 other, head to the digital version of UNTETHER.talks

Funding / M&A News
1. FiveStars gets $14M (40:35)
2. LevelUp closes $9 million from Deutsch Telecom (44:20)
3. Plink secures $3 million (48:30)

Resource of the Week
Little games, big business (53:00)

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