PODCAST: This Week in Location-Based Marketing — Nokia, Banjo
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss the new map and direction functionality on the Nook; Nokia gets Groupon in a daily deals partnership and GM gets cars to detect pedestrians; plus funding news, our resource of the week and Banjo CEO Damien Patton.
1. Barnes & Noble’s Nook gets Maps and Navigation courtesy of Skobbler (7:00)
2. Groupon partners with Nokia for real-time deals (14:40)
3. L’Oreal releases results of their TimeRazor & Duane Reade makeover campaign (18:58)
4. GM tests smartphone based pedestrian detection system (23:00)
5. CameraSync adds location-based uploads (28:20)
** for the complete keynote and 9 other, head to the digital version of UNTETHER.talks